Using WeChat function to import goods from China to Malaysia Harry – Shipping Tips – June 9, 2018 March 26, 2021 In the 21st century, the Internet has become an indispensable part of our lives. Check the box next to 'I have read and agreed to the WeChat Official Account Admin Platform Service Agreement'. It's located at the bottom of the Basic Information form. You have to agree to the service agreement in order to register an official account. Make sure to read WeChat's service agreement before you agree to it. WeChat Service accounts are more sales-oriented focusing on CRM and customer service. It only allows 4 messages (up to 8 articles) to be sent to users per month but is more proactive as users receive push notifications that will appear alongside friend messages, greatly enhancing visibility for your company information. One-stop service for businesses looking to connect and maintain long term relationship with their customers via digital marketing channels.
WeChat is always looking for ways to reward our users, and also for ways to give back to you for being such loyal WeChatters. Following our successful Friends n Rewards Campaign in India, we are now extending our campaign to users in Malaysia!
From now until April 25th, WeChat users living in Malaysia will have the opportunity to earn WeChat points to redeem cool gifts from local brands, such as Huawei, Chatime, Grabtaxi, MCash and Zalora. All you have to do to redeem points (up to 3 points a day) is make a video or voice call of at least 60 seconds through WeChat.
The points will be accumulated to redeem awesome gifts, like the Huawei Ultra-Thin Power-Bank, discounts from Chatime and MCash, RM10 off your next MyTeksi ride, or even enjoying storewide coupons from Zalora.*
So how do I start earning points and redeeming gifts?
We’re glad you asked. If you are living in Malaysia:
- Voice or Video Call your friends on WeChat
- Chat for at least 60 seconds
- Redeem your points at WeChat Team > WeReward
- Check your balance through the WeReward Balance Page, redeem vouchers / coupons under My Vouchers
And that’s it! If you want to be a part of this awesome campaign to redeem amazing prizes, download WeChat today and start calling away.
How Burberry, Coach and Chanel win over WeChat users
This story originally appeared on Glossy, Digiday’s sister publication for all things tech, fashion and luxury.
Luxury brands are putting more resources into China’s booming mobile app WeChat, where they can sell products directly to more than 600 million users.
That’s no surprise. According to Bain & Company’s 2016 survey of nearly 1,500 Chinese consumers, 60 percent identified WeChat and Weibo as their online source for information on luxury goods.
Here’s how Burberry, Coach and Chanel are using WeChat.
Burberry is widely recognized as the most digitally savvy fashion house. Its digital partnerships include Snapchat Discover, Apple Music, Instagram and WeChat. Burberry uses WeChat to keep consumers informed about new arrivals, trending products, and further link them back to Burberry’s official website.
Burberry also carved out a section in its official WeChat account to present classic styles and recap its events in order to create a sense of nostalgia. There, followers can learn stories about Burberry Heritage Trench Coat and have a 360-degree view of Burberry’s catwalk extravaganza in 2014. The theatrical performance marked the opening of Burberry’s fourth flagship store in Shanghai and its largest in Asia.
Burberry also uses WeChat for customer service. When this reporter text messaged Burberry’s main WeChat account, asking the most recent promotions and deals in Beijing, the brand answered the request within 24 hours.
Burberry has also run a few WeChat campaigns tied to local festivals. From Jan. 6 to Jan. 19, 2016, for example, Burberry curated a collection of gifts for Chinese New Year on Feb. 8. The brand sent its WeChat followers a photo of a cylinder-shaped gift in gold wrapping and encouraged them to “Shake, tap and swipe to try and open the gift.”
Upon doing so, users received a letter from Burberry and were offered an option of “Send a personalized greeting.” Then fans were able to select the colors of a Burberry cashmere scarf, personalize the greeting and send it to a friend.
After the greeting was sent, users could choose to shop Burberry’s Lunar New Year collection without leaving WeChat. All participants had a chance to win limited-edition Burberry Lunar New Year envelopes that were only available for in-store pickup. This way, Burberry was able to drive foot traffic to its boutiques and drive in-store purchases.
Where Burberry uses WeChat mainly for content marketing and customer service, Coach makes a big play in product promotions and loyalty programs. Only 17 percent of fashion and 16 percent of watches and jewelry brands have integrated loyalty programs on WeChat, according to researcher L2.
Once a user follows Coach’s main WeChat account, the brand pushes the user to become a member by entering their Chinese mobile number with a chance to win a Coach handbag. Meanwhile, Coach has a dedicated section for its members, where they can manage their membership cards and unlock exclusive offers.
Loyalty programs aside, the “Discover Stores” directs followers back to Coach’s official website and offers a Map to help shoppers find the nearest store. As of June 2015, Coach directly operated over 500 locations across Japan, China, Korea, Taiwan, Malaysia and Singapore.
Coach has also smartly linked WeChat and Weibo with the company website. For example, to celebrate Mother’s Day in 2015, Coach ran a campaign called “#MyFirstCoach” to address how mothers were their daughters’ first coach. Weibo users who uploaded photos of themselves and their mothers had an opportunity to be featured on Coach’s homepage and win a Coach wristlet.
Wechat Malaysia Customer Service Phone Number
The brand also purchased WeChat Moments ads (minimal entry price for one Moment ad is around $30,380)to promote “#MyFirstCoach.” The campaign increased Coach’s WeChat followers by 35,000, as well as received more than 5,000 submissions and 2 million impressions in three weeks, according to L2.
Coach ran a similar campaign for Father’s Day last year, as well.
Like Burberry, Chanel uses WeChat as a content-marketing platform. But instead of running a service account like Burberry and Coach, Chanel is one of the few luxury brands that has a “Subscription” account.
A Subscription account allows Chanel to post content more frequently, but it limits Chanel’s access to mobile commerce features. Through a Subscription account, Chanel is able to build a few mini-sites to offer followers product information, brand history, fashion tests, events, make-up tips and company news, in the form of both text-based articles and video content.
This way, Chanel can engage with WeChat followers without taking them out of a familiar app environment.
Wechat Malaysia Customer Service Number
Homepage images via Burberry and Chanel.