Every Door Direct Mail: Enhancing the Online Mapping Tool
Every Door Direct Mail lets you advertise to your community for less! There are no mailing lists and no permit or addressing requirements. At the lowest postage rates, Every Door Direct Mail is the premier way to increase local business profits! Create a USPS.com(registered trademark symbol) account to print shipping labels, request a Carrier Pickup, buy stamps, shop, plus much more. Using Every Door Direct Mail Affordable, Targeted Advertising. Use Every Door Direct Mail ® (EDDM ®) services to promote your small business in your local community.If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers. Web site created using create-react-app. Hi, Thanks for registering for an account. Get started using USPS.com by shopping or shipping.
New features and enhanced navigation are coming soon to the Every Door Direct Mail® online mapping tool at USPS.com®.
With Every Door Direct Mail, your business is able to identify the neighborhood you want to target with your message — with coupons, brochures, menus, and more. With Every Door Direct Mail, a carrier delivers your targeted mailing to every mailbox along with the day’s mail. Your mailpiece is delivered directly into the homes and into the hands of everyone in the neighborhoods you select without the need for names or street addresses.
The online mapping tool at USPS.com helps guide businesses through an Every Door Direct Mail mailing from start to finish. The Postal Service™ is upgrading the online mapping tool in late August, giving the tool a new look and feel. Customers will enjoy these improvements:
n Easier to view and select your business’ target area by routes.
n Improved search functionality.
n Create mailings up to 30 days in advance of the mailing date.
In addition, prior to mailing, Every Door Direct Mail-Retail® customers will have the option to pay online using a credit card (each mailpiece must bear the approved retail indicia).
But you don't have to wait until the upgrade is launched. You can get started with Every Door Direct Mail right now. For information about this easy and cost-effective way to reach the customers who matter most to your business, go to www.usps.com/everydoordirectmail.
— Digital Access,
Channel Access, 8-23-12
Could your business benefit from reaching every home in your neighborhood?
Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
Usps Every Door Direct Mail Template
What kinds of businesses should use EDDM Mailers?
While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence in their area. Some of the industries that can benefit from EDDM are:
- Retail stores
- Salons and spas
What qualifies a mailing for EDDM services?
To take advantage of the special postage discount, your EDDM postcards campaign must meet specific criteria:
- EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
- You must mail only to zip codes in USPS door to door routes (we can tell you if they are)
- Your mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)
- You may only mail 5,000 EDDM postcards per day
Every Door Direct Mail Eddm
If you and your marketing consultant decide that EDDM is right for your business, we will make sure all of these criteria are met!
Why Wouldn’t A Business Use EDDM?
Usps Every Door Mailer
To put it simply: Even if you’re saving money on EDDM USPS postage, if you’re not targeting the right people, you’re wasting money. EDDM works well for services that everyone needs (dental, auto repair, food, etc.), but less well – in terms of response rate – for niche products and services (child care, trombone repair, high-end real estate, etc.), simply because not everyone in your area wants or needs what you offer.