Send Advertising Mail

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Stand Out In the Mailbox Postcard marketing is a proven way to generate new leads and increase your business’ sales. Postcards stand out in the mailbox and help customers easily see what you have to offer. Use them to advertise promotions, announce the opening of a new location, or mail out coupons. With Advertising Mail you can make big savings on standard rates, with prices starting at 32p per item for unsorted mail. Send a minimum of 1.000 letters, large letters or parcels; or just 250 unsorted large letters to use: 1st class mail for next-working-day delivery 2nd class mail for delivery in 2-3 working days. What Is Marketing Email? A marketing email is a method of marketing strategy where a business sends a commercial message, typically to a group of people using a formal email. A marketing email involves using email to advertise their business, promote their products, request business, and to build brand loyalty and trust awareness. Mailers use USPS Marketing Mail to send: Printed matter, flyers, circulars, advertising. Newsletters, bulletins, and catalogs.

MEDIA MAIL SERVICE. Media Mail shipping is a cost-effective way to send educational materials. This service has restrictions on the type of media that can be shipped. Media Mail rates are limited to the items listed below: Books (at least 8 pages). Sound recordings and video recordings, such as.

Media Mail shipping is a cost-effective way to send educational materials. This service has restrictions on the type of media that can be shipped. Media Mail rates are limited to the items listed below:

Send Advertising Mail
  • Computer-readable media containing prerecorded information and guides or scripts prepared solely for use with such media.
  • Loose-leaf pages and their binders consisting of medical information for distribution to doctors, hospitals, medical schools, and medical students.

Media Mail packages may not contain advertising. Comic books do not meet this standard. Books may contain incidental announcements of other books and sound recordings may contain incidental announcements of other sound recordings. In accordance with standards in the Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM), Section 170, Media Mail packages must have a delivery address and the sender’s return address and are subject to inspection by the Postal Service™. Upon such inspection, matter not eligible for the Media Mail rate may be assessed at the proper price and sent to the recipient postage due, or the sender may be contacted for additional postage.

For more information about Media Mail service, please visit www.usps.com or call 1-800-ASK-USPS (1-800-275-8777). Complete explanations of qualified items can be found in the DMM.

Mail
Send Advertising Mail-->

Email is a vital marketing channel for most modern organizations. It's also a core feature of Dynamics 365 Marketing, which provides tools for creating graphically rich marketing emails with dynamic, personalized content. Marketing can send large volumes of personalized marketing emails, monitor how each recipient interacts with them, drive customer-journey automation based on these interactions, and present results both for individual contacts and with aggregate statistical analytics.

Tip

Process overview—to set up and execute a simple email campaign, you must do the following:

  1. Create an email design that delivers your message and includes required elements such as a subscription-center link, your physical address, email subject, and email From address.
  2. Publish the design by selecting Go live. This copies the design to the Dynamics 365 Marketing email marketing service, which makes the message available for use by a customer journey (but doesn't deliver any messages yet). The go-live process also activates any dynamic code and replaces links with trackable versions that are redirected through Dynamics 365 Marketing.
  3. Set up a customer journey that, at a minimum, identifies a published target segment and a published email message to deliver to that segment.
  4. Activate the customer journey by choosing Go Live. The journey then drives the email-delivery process and other automation features. It personalizes and sends each individual message, collects interaction data, and can follow up with additional processes based on those interactions.

This exercise describes how to do the first two of these steps. You'll set up the last two steps in the next exercise.

To create a marketing email and go live:

  1. Go to Marketing > Marketing Execution > Marketing Emails. You will see a list of existing marketing emails. Select New on the command bar.

  2. The New Marketing Email page opens with the Select an Email Template dialog box shown. Each template provides a starting point for designing a particular type of message. The template dialog box provides tools for searching, browsing, and previewing your template collection.

    For this exercise, select the blank template so that you can step through all the required content. Then choose Select to apply the template to your new message.

    Tip

    Several standard templates are provided out of the box, and you can also create your own templates that feature your organization's graphical identity, required elements, and messaging standards. More information: Create templates for emails, pages, forms, and journeys

  3. The Select an Email Template dialog box closes and the content (if any) from your selected template is copied to your design. Select the More header fields button at the side of the header to open a drop-down dialog and then enter a Name for your new message.

  4. Enter a Subject for your message. The subject is an important setting because it is one of the first things recipients will see when they receive the email. Recipients may use the subject to decide whether to open or read the message.

  5. In the main part of the page, you now see the design canvas (on the left side), where you can drag, arrange, and enter content. If you chose the blank template, then your design includes just a single one-column section (layout) element with nothing in it. A Toolbox on the right side of the page provides design elements that you'll use to construct your message. Drag a Text element from the Toolbox tab into the section element. When you have dragged the element to a suitable location, a blue shaded region appears. Release the mouse button to drop the element at that location.

  6. When you drop the text element, you'll see some placeholder text within the element and a floating toolbar just below or above it.

    Select and remove the placeholder text, and then add your own. Use the toolbar buttons to style your text as you would in a text editor like Microsoft Word (point to any toolbar button to see what it does). Most of the buttons are for styling text and paragraphs, but there are also buttons for creating links; entering dynamic text (more on this later); and moving, copying, or deleting the entire text element.

    Tip

    The very first text that you enter on the page is especially important because most email clients show this as preview text for the messages in their inbox list. Here is how it looks in Microsoft Outlook:

    Messages that come from a familiar sender that have an enticing subject and relevant preview text are much more likely to get opened than messages that have just some, or none, of those things.

  7. An easy way to personalize the message is to include the name of the recipient in the greeting. Add the recipient's name as dynamic text by using the assist edit feature as follows:

    1. Working in the text element you just added, enter a suitable opening such as 'Dear'.

    2. On the pop-up toolbar, select the Assist edit button . This opens the assist-edit dialog.

    3. Select the Contextual radio button, and then select Contact from the combo box here. The Contextual setting means that you will place a dynamic value related to the context where you use the message, while the Contact setting means that the context relates to the individual recipient (contact) of the message.

    4. Select Next to continue to the next page of the assit-edit tool.

    5. On the previous page, you choose the contact entity (in context). On this page, you must choose which field from that entity you want to place. We're building the salutation, so we'd like to show the recipient's first name here. Select the Property radio button and then start to type 'first' into the combo box here. This searches the available fields for those that include the text 'first,' which greatly reduces the number of fields you need to look through. Select First Name from the list as soon as you can see it.

      Note

      Calculated and rollup fields cannot be used in Marketing emails.

    6. Select OK to place the expression you've built and close the assist-edit tool. The full salutation now looks like this: Dear {{contact.firstname}},. (If you prefer, you can enter that code directly without using assist edit.)

    Tip

    You might have noticed that the Subject field also has an assist-edit button. This means that you can put dynamic text (including the recipient's name) in the subject too.

  8. The body of all email messages must include both a subscription-center link and your organization's physical address. These are required by law in many jurisdictions, and Dynamics 365 Marketing won't let you publish any marketing email that doesn't have them. These values are provided by the content settings entity, which enables you to store their values centrally and change them for each customer journey as needed. Therefore you'll place these as contextual dynamic values, just as you did with the recipient's name (though in this case, the relevant context is the journey rather than the recipient). Place them by using assist edit as follows:

    1. Choose a suitable location for your physical address, and then use assist edit to place it. Select Contextual and then ContentSettings on the first page of the assist-edit tool. Select Next and then pick Property and msdyncrm_addressmain on the second page. Select OK to place the expression {{msdyncrm_contentsettings.msdyncrm_addressmain}} into your message.

    2. Choose a suitable location for the subscription-center link, and then enter some anchor text there (such as 'Manage your subscriptions'). Select the anchor text, and then select the Link button from the floating toolbar, which opens the Link dialog box. Select the Assist edit button for the Link field. In the assist-edit dialog, select Contextual and then ContentSettings on the first page. Select Next and then pick Property and msdyncrm_subscriptioncenter on the second page. Select OK to place the expression {{msdyncrm_contentsettings.msdyncrm_subscriptioncenter}} into the Link field.

  9. You should usually include at least one visible image in your design because this will invite recipients to load images, which is required for Dynamics 365 Marketing to log the message-open event. Drag an Image element from the Toolbox onto the canvas. This time, when you drop the element, you'll see an image placeholder and the Properties tab, which shows configuration settings for the selected element.

  10. On the Properties tab, select the Image gallery button at the right side of the Source field. The Select a file dialog box opens.

    Here you can see all the images that have already been uploaded to your Dynamics 365 Marketing server. Select an image, and then choose Select to place it in your message design. (If you don't see any images, choose Upload to add a new one.)

    Tip

    When a message goes live, Dynamics 365 Marketing uploads all relevant images from your library to its content-delivery network, where they become available as a single source to all recipients. The images aren't attached to each message, but instead are included as links that are redirected through Dynamics 365 Marketing for tracking purposes. Recipients won't download any images until they open the message, which saves bandwidth both for you and them. When a recipient's email client requests the images, Dynamics 365 Marketing knows that the message has been opened, and by whom.

  11. Your message now includes all the minimal required and recommended content, so go to the Preview tab to see an approximation of how it will be rendered on various screen sizes and how its dynamic content will get resolved.

    Use the buttons in the leftmost column to choose a screen size and orientation to preview. Use the Contact and Content Settings fields in the Properties column to see how your dynamic content will resolve for various recipients and settings.

  12. To make sure your message includes all required content and is ready to send, select Check for Errors in the command bar. Dynamics 365 Marketing checks your message, and then displays results in the notification bar at the top of the page. If more than one error is found, then select the expansion button to see all of them.

    If you followed this procedure, your message should pass the error check. If it doesn't, read the error message, fix the reported issue, and try again until it passes.

  13. Until now, your previews and error checks have been simulated. The final test is to deliver the message to yourself, open it in your email program, and inspect the results. On the command bar, select Test Send. A Quick Create form slides in from the side.

    Enter your own Email Address in the field provided, and select the Test Contact and Test Content Settings records to use when resolving dynamic content (these work the same as for the simulated preview). Select Save to send yourself the message. You should receive it in a few minutes.

  14. If your message still looks good after you receive it in your inbox and open it, you're ready to publish it by selecting Go Live on the command bar.

    Dynamics 365 Marketing copies your design to the email marketing service, which makes the message available for use by a customer journey (but doesn't deliver any messages yet). The go-live process also activates any dynamic code and replaces links with trackable versions that are redirected through Dynamics 365 Marketing (which identifies the recipient and logs the click). Finally, your message Status Reason is updated to Live

    Tip

    While the message is live, it's locked for editing in Dynamics 365 Marketing. If you need to edit a live message, you must first open it in Dynamics 365 Marketing, and then select Deactivate on the command bar.

See also

Best practices for email marketing
Design your digital content
Keyboard shortcuts and accessibility features for content designers
Email marketing overview
Work with email, page, and form templates
Design elements reference

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