Second Life Social Media

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  • San Francisco, California, United States About Blog Find latest Second Life news updates and more from this community. This new platform will democratize VR as a creative medium and make it easy for people to create, share, and profit from their own social virtual experiences. Frequency 11 posts / day Blog community.secondlife.com/blogs.
  • What the marketing community must realize is that Second Life is a social media platform, and that in order to tap into this they must offer something to spend time with. This is what PookyMedia does with the original shows which are produced and broadcast into which branded content, product placement and audience involvement can take place.
  • At the moment most of us use Facebook or other social media to stay in touch with our Second Life contacts and communities because it is just too cumbersome to do this inworld, because it is impossible at that moment to start up the SL viewer or because the Second Life communication tools just aren’t good enough.

Second Life In Social Media. Reality หรือ โลกเสมือน ในบางครั้งเราเจอคำว่า second life. Second Life Alternatives. Second Life is described as 'free 3D virtual world where users can socialize, connect and create using free voice and text chat' and is an app in the Office & Productivity category. There are more than 25 alternatives to Second Life for a variety of platforms, including Windows, Mac, Android, iPhone and Linux.

by Jason Falls October 13, 2007
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My job is to develop social media strategies and recommend programming to clients. As such, my approach is holistic, recommending everything possible that will help the client achieve their goals. Second Life has become a popular topic when clients start asking about social media. While I can claim no vast expertise in Linden Land, I find it hard to believe so many companies are setting up shop and social media strategists are quick to recommend it as a good place to reach consumers.

Second Life Social Media

Before I proceed, allow me to welcome – no, strongly encourage – you to disagree, explain why I’m wrong and offer reasons I should reconsider. Please also know that I have experimented in Second Life, though minimally, and am fascinated by it, but do not log in and participate regularly. Of course, when you see my reasoning below, you’ll know why I’m not anxious to jump in, at least for work purposes.

Media

Let’s look at Second Life as an opportunity to reach consumers with your marketing message. Just a surface glance at the Linden Labs-provided demographic and statistical data for Aug. 2007 provides data that, frankly, makes this new marketplace seem much more virtual than real.

The demographics show 8.5 million users, but only 561,000 of those are “active.” While nearly 40 percent of the active ones are age 25-34, only 26 percent are from the United States (with Brazil a distant second a 8.5). The numbers show 57 percent of active users are male.

So, the population is 561,000, not exactly a number global brands raise an eyebrow toward. Only 149,000 of those are in the U.S., so you’re basically trying to market to the population of Eugene, Ore. If you’re trying to reach men, your audience becomes 84,900. Women? Less.

Numbers can be interpreted however you want them. There’s also the Q-factor. Being first or best in class in a cutting-edge, new environment has gotten many a brand great publicity and exposure.

But now that the reality of Second Life has settled in (and I know it’s still growing and could one day be a viable marketplace for companies to consider) exactly how much time and energy should your clients be devoting there?

For a global brand, a large-scale presence, complete with high-traffic advertising, corporate property, staffing and event/engagement programming can cost $15-25K to set up and thousands each month for upkeep and staffing. Would you recommend spending that kind of money on Eugene, Ore.?

(I have a friend who lives there, it’s a beautiful place with great people who are smart enough to know I use it as a rhetorical example, so relax.)

Perfect Life On Social Media

Then there’s the context of the Second Life population. I’m not naïve enough to think the only people there are spending every available waking hour in Second Life and therefore don’t eat out, shop at malls, etc. If that is true, wouldn’t Second Life then be considered the anti-Social Media?

There is the realistic conclusion that most Second Life residents have advanced computer systems. But without deeper research, you can’t conclude they have a certain income level or parallel interests. Of course, if you’re an American company trying to reach men aged 25-34 and are willing to assume Second Life participants aren’t all pop culture influencers, would you spend the money for in-depth research on a population target of less than 60,000 people?

Second Life Social Media Campaign

More than ever, I would love for someone to prove me wrong. Am I misled by the metrics? Am I reading the demographics wrong? Are my assumptions too broad and conclusions to narrow?

If not, I’d be willing to bet the ROI on a Second Life recommendation might just give folks like me more time to hang out there.

Related Posts You Will Enjoy:

  1. Twitter + Second Life = Spontaneous Web Meetspace from TechCrunch‘s Duncan Riley
  2. Cyberflacks by Jeff Jarvis on Buzz Machine
  3. Rise and Fall and Rise Again: SL User Growth Staggers Upward from Second Life writer Wagner James Au and New World Notes
  4. At Virtual Worlds 2007 Today and Tomorrow by Daniel Terdiman at The Entrepreneur’s Guide to Second Life
  5. A Story Too Good To Check from Clay Shirky at Vallywag
  6. Second Grade Math from Second Life’s own blog
Life

Second Life Social Media Sites

IMAGE: From halou.com

Life

[tags]second life, social networking, social media, Linden, Linden Labs, virtual worlds, marketing, advertising, review[/tags]

Linden Lab supports and partners with the Second Life community by providing many self-service promotional channels and opportunities.
There are several resources to help you successfully promote your Second Life presence to both new and existing users.
Please review Community Participation Guidelines.Follow the official Second Life and Linden Lab presence on social media.

Get involved! Participate and promote your community.

  • Profiles: Create your profile on my.secondlife.com.
  • Destination Guide: Promote your venue in this editorial guide for the viewer and Secondlife.com.
  • Community Events: Create a buzz for your event by adding a listing to our Events guide.
  • User Groups: Participate in Technology focused discussion groups
  • Blogs and Forums: Connect with the larger community, and get updates from Linden Lab, through our official blogs and forums.
  • Knowledge Base and Answers: Strengthen your community credibility by participating in Answers and the Knowledge Base.
  • Help and How To: Suggest your location to teach users the basics, intermediate or advanced tools.
  • Marketplace and Classifieds: The inviewer and Marketplace classifieds system allows content creators to advertise products and services to fellow users.
  • Affiliate Program: Join the program and earn money by referring users to Second Life.
  • Second Life Blogger Network: A showcase of posts from Second Life Bloggers in the community. Want to join SLBN? Fill out the submission form.
  • Official Second Life Flickr Group: For a chance to have your images featured on our social campaigns, join the group and share your images!

Connect with the official Second Life presence on these social media channels:

  • my.secondlife.com: Follow Second Life and get community updates.
  • LinkedIn: Follow the Second Life LinkedIn Page for business related posts and community updates.
  • Facebook: Like the official Second Life Facebook page for social and community updates.
  • YouTube: Subscribe to Second Life's YouTube channel and watch a variety of destination videos and live streams.
  • Twitter: Follow Second Life on Twitter and use current #SecondLife related hashtags.
  • Instagram: Follow Second Life on Instagram for community updates, stories, and more!.
  • Flickr:Follow Second Life on Flickr to see our social images and videos, don't forget to like and comment!
  • Pinterest: Follow Second Life on Pinterest to see what images and videos we're pinning.
  • Tumblr: Follow Second Life on Tumblr for more Second Life updates and news.
  • Plurk: Friend or fan the official Second Life Plurk account we accept all friend requests.
  • TikTok: Follow SecondLife on TikTok for short clips of our latest videos.
  • Reddit: Follow the official Second Life Reddit profile for community updates.
  • Calendar: The Second Life Public Calendar offers a convenient way to get an at-a-glance look at upcoming Linden Lab official events.

Connect with the official Linden Lab presence on these social media channels:

  • Blog: Follow Linden Lab on Community Blogs for all the latest news and updates.
  • Twitter: Follow Linden Lab on Twitter for company updates.
  • LinkedIn: Follow the Linden Lab LinkedIn Page for business related posts and company updates.
  • Flickr:Follow Linden Lab on Flickr for company images and video updates!
  • Facebook: Like the official Linden Lab Facebook page for company updates.
  • YouTube: Subscribe to the Official Linden Lab YouTube channel for company updates.

Second Life Social Media Site

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