It’s been a busy year for the marketing team at Linden Lab. The year 2020 began smoothly with several new ambitious campaigns and promotional initiatives for Second Life as detailed in our March 3 post “The Heart & Science of Second Life Marketing”.
Among the highlights shared in that post and discussed the same week in “Lab Gab” were early-year marketing strategies and accomplishments in:
Hollywood Airport (SLHA) is a popular public airport in Second Life. Located strategically on the edge of the Blake Sea, the airport buzzes with activity. It is a wonderful place to just hang out and watch the planes come and go. More than ten commercial airlines operate flights out of SLHA. Scores of flights (sometimes more than 100) using all. WFF 2020 a list of 116 titles created 3 months ago See all related lists » Related Items. Search for 'The Second Life' on Amazon.com. See more awards » Photos. Add Image Add an image. Do you have any images for this title? Edit Storyline Add Full Plot Add Synopsis. Genres: Documentary.
- Paid/Performance Marketing - There was a complete refresh of our paid display ad campaigns and dozens of new video ads debuted, as well as improved ad targeting technologies.
- Organic, Social Media & Influencer Marketing - We debuted or expanded original social video programming initiatives (“Lab Gab,” etc.), overhauled our new user tutorial videos, and grew the Second Life Blogger Network to more than 550 participants.
Important Notes. Second Life is not compatible with dial-up internet, satellite internet, and some wireless internet services. Second Life may not run on graphics cards other than the ones listed above. The following cards are NOT compatible with Second Life: NVIDIA cards that report as a RIVA TNT or TNT2; ATI cards that report as RAGE, RAGE PRO, or RADEON 320M, 340M, 345M, or similar. Second Life's official website. Second Life is a free 3D virtual world where users can create, connect, and chat with others from around the world using voice and text. ADN December GROUP GIFT 2020. 4.22 stars Reviews (9). Second Life Blogs; Second Life Develop; Destination Guide; Download Second Life; Follow Us Facebook.
The Pandemic Effect - New User & Enterprise/Education Growth
Then, the pandemic hit and it quickly became apparent that the outbreak would have a dramatic impact on the lives of just about everyone in the world (virtual or otherwise). While the marketing team continued to execute on most of its original 2020 marketing plans, it was also clear that there would be some significant changes including a shift in messaging and tone for some of our campaigns. Thus, several new “comfort campaigns” were launched to better emphasize the promise of peace, joy and socialization in Second Life.
These “comfort campaigns” were a hit, bringing in thousands of new residents at a lower cost than we’ve seen in years. The success of this campaign spawned several other variations along with a community focused approach with similar messaging and tailored visual creatives.
The media took notice, too. A new wave of mainstream media coverage emerged in 2020 including prominent articles in The Telegraph, Wired, Mashable, VICE, Business Insider, Elle, FRANCE 24, Le Figaro, CBC, Billboard, Le Monde, and many other global outlets.
Further, we saw growth from the enterprise and education sectors as several organizations began to re-conceptualize their annual business gatherings or conferences due to the pandemic. In the past few months, Second Life has hosted prominent conferences and events for Museweb (covering innovative uses of technology in museums), Gen Con (one of the largest tabletop gaming conferences), IndieCade (an independent gaming convention), Dutch Design Week (covering the convergence of art, fashion, and design), the International Pineapple Association (a trade show for the pineapple industry), CODAsummit (an art and technology conference), and the Oral History Association (an annual academic conference for oral historians).
We’ve also seen several media and entertainment companies use Second Life as a replacement for public or private events impacted by the pandemic. Instead of a real-world screening event, Adult Swim held a world premiere event for its show “The Shivering Truth” in Second Life. During the event a themed virtual movie theater was created that matched the aesthetics of the show. Attendees could be among the first to watch two episodes before they debuted on the cable network while interacting with some of the creators and crew. There was also limited-edition virtual swag to further get fans excited.
Keepin' it classy at the Titmouse Smash Party in Second Life. @[email protected]#metalocalypsehttps://t.co/UOZKvyOX1ppic.twitter.com/LZxKhMRCis— SecondLife (@SecondLife) September 13, 2020
Another example is our partnership with the independent animation studio Titmouse (“Star Trek: Lower Decks”, “Star Wars: Galaxy of Adventures”) which moved its infamous annual Smash Party to the virtual world so that partygoers could interact and socialize safely from home this year since the physical party was impacted by the pandemic. As part of the event, the virtual party space included lots of interactive surprises and elements to entertain the attendees including a virtual “smash cage,” red carpet arrival area, free branded virtual giveaways and virtual food trucks that enabled guests to order real food for home delivery during the event. There were also random and hidden “Easter egg” events that would be triggered to keep things even more interesting.
Other well-known media and brand partnerships are in the works for 2021, too.
Second Life Book Club & Music Mondays
Among the other noteworthy new initiatives launched in 2020 were the Second Life Book Club and Music Mondays.
Since its launch in April, the Second Life Book Club continues to feature leading and emerging authors each week and the publishing industry is starting to take note. Producer Draxtor Despres reports that the show is already pre-booked for most of 2021! In addition, publishers are also starting to coordinate signed book giveaways and other promotions associated with the show.
Music Mondays has also gained traction via weekly editorial coverage that highlights the many talented independent musicians of Second Life. Over 25 musicians have already been profiled with several more already in the queue for 2021.
Second Life Merchandise Store
We also launched the Official Second Life Merchandise Store, available through RedBubble. The store offers Second Life and Linden Lab branded clothing and accessories, with a very inclusive range of sizes. The past year even includes some limited-edition holiday items for Halloween and the winter season.
Brand Refresh & 2021 Commercial Campaign
In 2020, we also gave a slight refresh to the Second Life logo as we retired the soft green color in favor of bright blue to reflect the boundless energy of our residents who create amazing content and experiences.
You’ll start to see the new look and colors across many of our 2021 campaigns including our first broadcast-quality commercial. Speaking of which, how about a “first look” behind the scenes of the forthcoming spot?
2021...HERE WE COME!
While we are happy to put 2020 behind us, the marketing team at Linden Lab is looking forward to launching many exciting new campaigns and partnerships in 2021 that we believe will broaden the audience of Second Life even further.
Happy Holidays from all of us at Linden Lab!
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Certain Internet radio stations can be streamed into a land parcel in Second Life. This page was created in response to the often asked question 'What are some music urls?' The initial list was compiled by Lindal Kidd and is updated whenever by whoever as there's no officiant for it. Streaming codecs are currently MP3 as AAC and OGG are not currently supported. At the time of this writing, media on a prim(MOAP) is not a reliable enough way of displaying media and such, sites listed work best with Parcel Media or Parcel Audio.
Second Life Musicians
IndieSpectrum Radio The only true Second Life Radio station! Commercial free 24/7; featuring only original music from over 320 Second Life live performing artists! Since Nov 07 2007 http://indiespectrum.com:9000Stream link currently not working.
Black Label FM Alternative with a dash of indie and classic rock and a pinch of pop for added flavor.
Acidic Infektion Radio Gothic Rock, Cold Wave, Darkwave, EBM and information about Alternative Scene
WKSU Classical Channel
WQXR Q2 (formerly wnyc2)
Hip Hop & R&B
WHAT?! Radio Hip Hop That Don't Stop
KHNY Honey 103 Tune in 24/7 for the best in R&B to Satisfy Your Soul!
Jazz and Vintage
The 1920s Radio Network Dedicated to playing everything from 1900 to 1950
Radio Dismuke Vintage Popular Music and Jazz 1925-1935
Places To Take Picture In Second Life 2020
sorradio.org SoR Radio is a 24/7 Classic Rock station, featuring music from the 50s through the 80s, all commercial-free, all free to listen! All of our 13.5k music library is requestable from the website. Some live shows every week (see site for schedule). At SoR Radio, we believe that it's always Your Right to ROCK!
Megarock Radio Streaming in 320k high definition audio Megarock Radio is LIVE 24/7 and you can place requests from our 20k song library at any time in seconds! Since 1998 Megarock is All Request Rock Radio! All stream links are available at the Megarock Radio website!
T1 Radio Classic rock
UDM Source Underground dance music - unsigned artists, House, DnB, Breaks, Garage, Trance and much more
enationFM Drum & Bass, DubStep, House, and Techno 24x7
DanceRadio FreestyleFM (Disco, Dance, Trance, 80's, 90's, Top40)
WHAT?! Island Wea Di Tunes 4eva Tun Up!
MILLO COPPERFIELD FM Radio MILLO COPPERFIELD FM - Rap / Pop Rock / Urban / R'n'B / Hip-Hop / Latin / Electronic
Second Life 2020 Reddit
Power DJ Stream Store Power radio 24/7 online from Secondlife the best!!
SecondRadio.de Der Sender fuer virtuelle Welten
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XLTRAX Music Network Canada's Number 1 Music Network
Eutopia Hot Hitz Hot Hits music stream 24/7 - no commercials - no DJ's
The Whip Gorean Radio's The Whip
FidellaMix Another Radionomy startup station. Slowly building an eclectic mix. Currently playing a little country in the morning, rock through the day and classical at night. SL 3pm Feature Artist or Feature Theme.
A.I.R. Radio Freestyle Slow (Romance, Love Songs, Slow, Pop, 24/7)
WHAT?! Foreplay 100% unhindered, music to get you in the mood!
ENT 69.9 SL talk radio Get it in, Turn it on & Tune it in to any location or join us at the station 24/7! ENT 69.9 SL talk radio is a new exciting concept in interactive radio in SL. Variety Top 40 with no limits to any style of music! LIVE SHOWS with LIVE DJs and On Air Personalities and best of all we are 100% purely SECOND LIFE!
Ki$$ Non Stop music 24/7. Commercial free with no annoying DJ's. Cutting Edge EDM, Drum and Bass, Dubstep, Trap and Hip-Hop. Interspersed with Top 40 Hits of today and the past.
- Formerly Eutopia Hot Hitz, established in Teen Second Life in June 2008 as the radio station for the popular Club Eutopia and becoming the official radio station of Eutopia Estate.
- Come and visit us at Teen Hangout on Epic, located on the former Teen Second Life Grid!! http://maps.secondlife.com/secondlife/Epic/71/218/22
KONA Stream Featuring hit music from the best decades of music and SL artists. Online serving the SL community since October 2006. SLurl: http://maps.secondlife.com/secondlife/Aracar/149/102/99
Second Life Game
- Thousands of Free Internet Radio Stations
- Create your own radio station with your favorite music, add your own personal messages, and share with friends in-world and out. There are no costs but streams are supported via ads for 4 minutes an hour.
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June 24, 2003 list updated by ...
August 21,2011 list updated by Amalthea Westland
7.26.2015 - list updated by Rycon Bamaisin(stations not around were striken for preservation)
Relay For Life Second Life 2020
October 2015, Geri and Cherry updated a ton of stale entries
12.21.2015 - List updated by Rycon Bamaisin(stations not around were removed instead of striken)
12.22.2015 - Entry in Other Resources added by StationZilla Resident
06.28.2015 - Entry in Latin added by Wantanxd Resident
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