Royal Mail Mailshot

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Are you a MailshotMaker customer and worried about Royal Mail closing the service from 23rd March 2020?

Don’t worry, Stannp can help you! As a Royal Mail “Mail Made Easy” Partner and Direct Mail specialist, Stannp makes it easy for you to create and send mailshot campaigns.

How Does it Work?

Military mail, as opposed to civilian mail. The British Forces Post Office (BFPO) provides a postal service to HM Forces, separate from that provided by Royal Mail in the United Kingdom. BFPO addresses are used for the delivery of mail in the UK and around the world. Wells, E, Mailshot - The History of the Forces Postal & Courier. Trust Royal Mail to send your letters and parcels. We've been delivering mail in the UK for over 500 years. Compare prices for posting in the UK and abroad, buy stamps and redirect your mail if you move house. Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.wikipedia. 221 Related Articles filter. The UK Royal Mail also offers an opt-out service, though it sparked public outrage by warning that unaddressed. The Mailing List. We’ll started with the mailing list because it’s probably the most important. Royal Mail offers a range of mailing services that can save you time and money such as Hybrid Mail and the postage printing online service which allows you to print postage labels without the need to visit the Post Office. Every mailshot gives you the opportunity to find out more about your customers.

If you are not yet a Stannp customer, simply register for a FREE account and you can get started straight away.

Once you’ve registered, our friendly customer service team will be in touch to help you find your way around the Stannp platform.

The platform allows you to easily upload your creative design and address data, add your text and personalisation fields, and immediately view a print-ready proof of your final campaign.

Simply check and approve your proof and choose your despatch date, and Stannp will do the rest.


Can I Use My MailshotMaker Designs?

The information we currently have from Royal Mail is that any MailshotMaker designs that you have previously created will no longer be available after 23rd March 2020, and you need to “keep local copies of any creative work you want to access after this time.”

We strongly recommend you download all of your designs from MailshotMaker before the 23rd of March deadline.

Royal Mail Mailshot

If you have your designs as PDFs or JPGs it is highly likely you will be able to continue to use the same designs in the Stannp platform; please contact our friendly customer service team on 01271 344507 if you need help setting up your campaigns.

Alternatively, our Easy Design Templates will help you quickly create an effective mailing design.

Other Tools At Your Fingertips

Stannp have a number of tools available online, all the time, to assist you in making your Mailshot campaigns as effective as possible.

Address Verification – Whenever you upload address data, the Stannp platform automatically verifies your UK address data against the Royal Mail PAF file (it also verifies US addresses against the USPS CASS).

Data Health Check – Our optional Data Health Check service allows you to check your address data and remove recipients who have moved house, are deceased, and/or have registered with the Mail Preference Service.

Postcode Radius Search (PRS) – A fantastic Free of Charge service; simply choose a postcode and a distance from that postcode, and Stannp’s PRS will create a recipient group containing all addresses within your chosen area.

Filters, Blacklists & Triggers– Send to exactly who you want to reach, when you want to reach them, by filtering, blacklisting, and setting trigger dates.

Live Performance Dashboard – All of the important information about your campaigns and your Stannp account on a single page.

Rolling Mail Campaigns – also known as Triggered Campaigns; a great way to produce highly relevant, timely, automated mailings for your customers, prospects and interested contacts.

Royal Mail Mailshot

Triggered Campaigns Guide – Set up your campaign in advance, but send to each recipient on different specific dates in the future.

Dynamic Content Guide – Direct Mail is at it’s most effective when the content of the mailing is personalised and tailored to the person receiving it. Dynamic content allows you to automate this process so everyone you send to receives a personalised mailing.

Royal Mail Mail Supplies

We hope you found our article about migrating from the Royal Mail Mailshot Maker useful. If you have any comments or feedback we would love to hear from you.

For more helpful hints, tips, guides and info find us on Twitter, Facebook and LinkedIn, or feel free to speak to your account manager if you have any questions or need any help.

Mailsort was a five-digit address-coding scheme used by the Royal Mail (the UK's postal service) and its business customers for the automatic direction of mail until 2012.[1] Mail users who could present mail sorted by Mailsort code and in quantities of 4,000 upwards (1,000 upwards for large letters and packets) receive a discounted postal rate.

Royal Mail Mailmark Franking


Royal Mail Mailmark 2d

Mailsort was not widely known to the British public and the code was not written as part of the address; rather it appears elsewhere on the envelope or label. Although the majority of people in the UK use the postcode, the mailsort code was used for automated sorting.

As the system was only used by a closed group of Royal Mail customers the scheme could be entirely re-coded from time to time (every 18–24 months). The last such update occurred in September 2010.

Unlike posting by ordinary mail it was possible to specify service levels other than 1st or 2nd class with longer delivery times offered. Four Mailsort products were available – known as 70, 120, 700 and 1400 – each based on the customer's ability to sort into increasingly smaller geographical areas. A further Walksort product was available to those who wished to post to many of the addresses in an area[2] and who could present mail sorted first by mailsort code and then by walk number (the second half of the postcode).

Service levels[edit]

Mailsort 1delivery the next working day after the day of postingsorted into Mailsort sequence
Mailsort 2delivery three working days after the day of postingsorted into Mailsort sequence
Mailsort 3delivery within seven working days after the day of postingsorted into Mailsort sequence
Walksort 1delivery the next working day after the day of postingsorted into Mailsort sequence and walk sequence
Walksort 2delivery three working days after the day of postingsorted into Mailsort sequence and walk sequence

Two further services — Presstream 1 and Presstream 2 — were available to publishers of magazines and other periodicals. These services were similar to Mailsort 1400 but offered a greater discount for publications that met certain criteria and had been successfully registered with Royal Mail.


The first three digits, the Residue Selection Code, corresponded to an area which can vary in size from one postal district to several postcode areas, although most codes correspond exactly to one postcode area. For example:

Royal Mail Mailshot

  • 406 corresponds to the KA and ML postcode areas;
  • 451 and 452 correspond to the LS postcode area;
  • 491 corresponds to the London SW postal area; and
  • 502 corresponds to the BN postcode area

The last two digits, called the Direct Selection code correspond to one or more postal districts.

Mailsort codes were sometimes prefixed by a letter (A-P) which corresponded to sixteen regional divisions of the country, although the letter did not form part of the mailsort code. The letter prefix was used by the sender to ensure that when mail was presented to Royal Mail those items with the furthest to travel were given and processed first while those in the same region as the sender were dealt with last. When mail was presented to Royal Mail it was therefore not given in strict mailsort sequence and furthermore the sequence used would differ from one location in the country to another.


  1. ^'This product will no longer be available after 12 May 2012'. Royal Mail Walksort discontinued (May 2012). Archived from the original on 22 February 2014. Retrieved 2014-02-09.
  2. ^'Walksort Rate Card'(PDF). Royal Mail Walksort Rate Card (April 2007). Retrieved 2009-10-02.[permanent dead link]

Royal Mail Mailshots Online

Royal Mail Mail Sorter Jobs Birmingham

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