Restaurant Direct Mail

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Feb 26, 2013 Joy Gendusa is the owner and CEO of direct mail marketing firm, PostcardMania. Joy began PostcardMania in 1998, with nothing but a phone and a computer, never taking a dime of investment capital. Joy originally started PostcardMania as a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic. Direct-mail is targeted: You can target existing customers, everyone in a geographic area (with EDDM every door direct-mail), or people who have recently moved to your locale. You can additionally target by demographics such as age, gender, income, and more. Competitor's inflated print & mail prices.   Every Door Direct Mail® from the United States Post Office is a free program and every takeout menu you mail out goes to all the Homes Businesses & NEW MOVERS in your area & it only costs 19.1¢ postage each.

Direct mail marketing for restaurants will help you get your share of the $440.1 billion dollars Americans will spend in restaurants in 2012. Creative advertising, specialty restaurant direct mail marketing and customer management can take a bite out of your competition and boost your bottom line.


Restaurant Depot

Do You Know Your Customers?

Restaurant depot

For restaurants, offering quality food, providing outstanding service and greeting regulars warmly is standard operating procedure. But do you encourage frequent business by compiling customer lists for staying in touch? Satisfied customers are most likely to become your regulars, whether it’s for special occasions or every Tuesday night.

Compiling a list of previous customers is the ideal way to offer specials, announce new dishes, share recipes or invite them to a special wine dinner or other event. Start compiling your customer database by using information from a guest book, reservation lists, drawing sign-ups or comment cards.

Once you’ve started, it’s vital to keep it going. Regularly adding names will build your list; keeping addresses current and eliminating duplications is just as important. At least once a year your list should be compared with The National Change of Address (NCOA) records; this process will save an enormous amount of time and money on your promotions – while keeping your mailing lists current.

Restaurant Marketing – Cater To A New Crowd

There are several approaches to direct mailing to the households most likely to dine with you. The most affordable is mailing to selected neighborhoods with a Resident list that saturates your area. Once you select the neighborhoods, BlueGrass Mailing will compile a mailing list that’s walk-sequenced within carrier routes in specified zip codes. This offers the lowest postage rate; however, the piece will be addressed ‘Resident’ rather than including the recipient’s name. If your restaurant caters to specific demographic groups, there is a list that will serve your purposes, whether it’s income-based, households with families, etc.

Direct mail campaign

Trying to fill tables at lunchtime? Develop multi-person offers and mail to businesses within a predetermined geographic area – an office park, for example or businesses within a five-mile radius of your location. If your restaurant is equipped to handle a large crowd, business-to-business advertising is ideal for promoting catering and/or special event gatherings.

MailRestaurant Direct Mail

We have the resources to help you put your name at the top of the list at meal time.

New people are moving into your community every day — every one of them, a potential patron for your restaurant. How will they find out about you? Nobody has to tell you companies lose an average of 20 to 40 percent of business every year, especially in the restaurant industry. That’s why finding ways to acquire new customers is crucial to being able to succeed. Restaurant direct mail advertising can help you generate new business and bring new customers in your door.

With a targeted direct mail marketing program from, you can reach the new movers in your neighborhood with information about your restaurant and what it offers, before your competitors. At precisely the time when new renters and homeowners are most interested in finding new places to get dinner or go out with new friends, you introduce them to your establishment and entice them with an offer. This is why, if you aren’t taking advantage of restaurant direct mail marketing program, you’re missing a prime opportunity to reach your target audience and turn them into your new customers.

Wondering just how big a market new movers make up? Consider these facts:

  • Over 40 million Americans move every year — and 64 percent of them will be dining out between one and four times a week.
  • 80 percent of movers will try new products and services from local businesses before or after they make their move.
  • 62 percent will eat pizza.
  • 80 percent will redeem coupons from local merchants.
  • New renters will spend over $4,000 before and after a move, and new homeowners will spend an average of $9,400.
  • Most new movers fall into the 24- to 34-year-old category.
  • Most new movers make between $50,000 to $75,000 in yearly income.
  • Approximately 60 percent of movers will change or upgrade local service providers in the moving process.

When some of the 45 million people who are moving every year in the U.S. relocate to your community, you need to use direct mail advertising for your restaurant to make sure they find out about you! is the industry’s best resource. In addition to the freshest and most accurate data, we send mailings weekly, so you’re able to connect with new movers as soon as they move in!

Restaurant Direct Mail Marketing

New mover campaigns are shown to bring in a higher return on investment than any other customer acquisition method — so what are you waiting for? Get in touch with us at to learn more!

Restaurant Direct Mailer

Fill out the form below to learn how Roundtable Pizza has been using to turn new movers into their new customers.