Cost of Direct Mail Postcards Postcards require the standard $0.49 per home rate. On the surface level, this may look like a good deal, but when you compare it to the value of advertising in a local publication like BEST Of Kansas, you might as well throw away your money. To keep costs minimal while you get started, use a dedicated postcard marketing service. These usually include free templates, examples of copy, and flat fees for printing, postage, and mailing. Mailchimp, one of the most recognized postcard marketing services, will mail your postcard for as little as $0.75c per card within the U.S. I know there are many other places, all with varying costs and quality so shop around. For regular postcards as an example, 1000 postcards is $159 and for 5000 it is $404 plus shipping. Add postage of.28 cents each card and it is obviously $280 for 1000 and $1400 for 5000. That is just to get the postcard printed and mailed. Postcard marketing design and layout. Your reader already has a preference for layout, so don’t try to reinvent the wheel. Use their preferences to guide them through your content in the way you want. Everything about your postcard marketing design should be purposeful and relevant. Advertise with Mail Target Your Marketing Campaigns. Choose your audience and connect. Use the free Every Door Direct Mail ® (EDDM ®) mail route mapping tool to target addresses in specific areas, whether you're sending small business advertisements or large corporate mailings. Save money on marketing.
A price comparison came across my desk the other day that really bothered me – and I think it will bother you too. Because here’s the thing: standard direct mail postcards have become a commodity. Right? More or less, you can get roughly the same product from a number of print shops (that copied my business model ☺). So your impulse is to seek the lowest price. That makes total sense.
But this is trickier than it sounds, because sometimes what seems like a great deal is loaded with hidden fees that drag down the return you’ll get on your investment. For example, here is the price comparison my client sent me:
Company A offered $399 for printing (a marketing package of 5,000 postcards).
Company B offered $875 for printing (a marketing package of 6,000 postcards).
On the surface Company A is the clear winner. But a peek under the hood of these price quotes tells a different story…
Company A Fees:
- Approximately $250(minimum) for Card Design (because they charge for design by the hour).
- $340 for Mailing List and Addressing
- $1,650 for 33¢ Postage
Company B Fees:
Postcard Advertising Costs Cost
- $99 for Postcard Artwork (a flat charge)
- $300 for Addressing
- $240 for the Mailing List
- A $100 Incentive Discount
- $1,620 for 33¢ Postage
- Company A: $2,639 (52.78¢ per postcard)
- Company B: $3,034 (50.56¢ per postcard)
Soooo, you actually get a better deal with Company B, even though the total is higher, because you get more postcards and the design is a flat fee.
Postcard Advertising Costs
Basically, what I’m saying is: make sure you get a full estimate from your vendors. Then, break down the cost per postcard. That’s the only way to be sure you aren’t getting yanked around on price!!
And I can’t end off there – I emphasized ‘regular’, ‘standard’ and ‘normal’ because we have a state of the art – far from normal or regular postcard – its called DirectMail2.0 and before choosing any company PLEASE understand this product first!
You can get a full estimate on a PostcardMania ‘regular’ campaign at any time by calling 1-800-628-1804. And we’ll happily quote it upgraded to DirectMail2.0 for you as well.
Was this eye opening for you? I’d love to hear any price comp stories you have. Share in the comments!
Sizes for Postcards
Postcards are an inexpensive way to get an immediate message to customers. When they arrive in the mail, there's the message -- no envelope to open! First-Class Mail postcards are a great value, too. With First-Class Mail postcards, you pay a low price and get all of the benefits, like forwarding and return that come with First-Class Mail. And, if you mail with single-piece First-Class Mail postage affixed, there is no extra work involved -- simply drop the postcards in a collection box.
You may think that your mailpiece is a 'postcard,' because it is a single sheet of paper. But to qualify for mailing at the First-Class Mail postcard price, it must be:
- At least 3-1/2 inches high x 5 inches long x 0.007 inch thick
- No more than 4-1/4 inches high x 6 inches long x 0.016 inches thick
If your mailpiece does not meet the dimensions above, then the Postal Service considers it a letter and letter-size postage is charged. With USPS Marketing Mail, there is a little more flexibility -- there is no separate (lower) price for postcards, so you don't have to worry about your postcard being too big -- because you're paying letter prices anyway. But make sure that your postcard is no larger than 6-1/8' x 11-1/2' x 1/4' thick. Mailpieces larger than any of those dimensions and you'll have to pay flats (large envelope) postage prices.
Some mailers want to attach stickers, magnets, or other items to their postcards. However, an attachment may disqualify the mailpiece for mailing at the First-Class Mail postcard price—or even make it nonmailable. The rules about attachments to postcards are restrictive, so check with your Mailpiece Design Analyst (MDA) or Business Mail Entry Unit staff, who can tell you if your mailpiece design will be mailable.
- If you're planning to mail a postcard, First-Class Mail gives you the best value for your postage dollars. There is no lower postcard price in USPS Marketing Mail.
- 0.007 inches? How do I measure that? As a guide, an index card is thick enough. If in doubt, contact a Mailpiece Design Analyst (MDA) at the Post Office near you. MDAs have tools for precisely measuring thickness and can tell you if your mailpiece is thick enough.
- Make sure your mailpiece meets the minimum thickness requirement. Thin, flimsy pieces tend to get caught in mail processing equipment. If your mailpiece gets damaged in the equipment, then your message doesn't reach your customers.
- What is high? What is long? Length is the side parallel to the address. Height is the side that is perpendicular to the length.
- Sizes for parcels that weigh 13 ounces or less.