Post Office Every Door Direct Mail

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  1. Every Door Direct Mail ® 101: An Introduction for Businesses Tutorial - 7 Min. This guide outlines the basics and benefits of using Every Door Direct Mail ® to raise awareness and sales and ensure each campaign is a success.
  2. Every Door Direct Mail - BMEU is another mail option on the USPS.COM website. Designed for Mail Service Providers or businesses that want to send larger mailings and want the ease of entering the mail at one location. Typically, this is used for a mailing of more than 5,000 mailpieces.

United States Postal Service Direct Mail

Understanding the EDDM Paperwork

A: Every Door Direct Mail ® (EDDM ®) is a program created by the United States Postal Service ®. The program enables advertisers to reach every address within targeted carrier routes, at reduced rates, without the need for additional mailing services, lists, or permits. It is ideal for neighborhood mailings and local market saturation. Every Door Direct Mail and EDDM Retail — Dimensions and Physical Standards for Standard Flat Mailpieces. Standard Mail ® flats are the only type of mailpiece that can be used with Every Door Direct Mail™ (EDDM) Retail, and also are one of the more popular mailpieces used with EDDM entered through Business Mail Entry Units (BMEUs). When deciding whether flats conform to mailing stan.

On this page of our website you will find the 4 Post Office forms used in connection with Every Door Direct Mail.
Our Full Service EDDM prices include all mailing and document preparation. Postcards arrive “Mail Ready”.
Click on form to display a larger image.

Post Office Location and Drop Information

Usps Every Door Direct Mail Indicia

This form is for information only and is not submitted at the post office when mailing your postcards.

Every

The form provides the following information

  • Post Office Address
  • Post Office Phone and Fax Number
  • Hours of Operation
  • List of Zip Codes and Carrier Routes being mailed
  • Total number of postcards to be mailed
  • Postage amount to be paid
Direct

PS Form 3587 Every Door Direct Mail (EDDM) Retail

Page 1 of 2
This form must be submitted to the post office along with the number of postcards indicated and postage payment.

If you are mailing to more than one zip code, you will need to process your mailing at the post office that handle each zip code. A PS Form 3587 will be required for each post office and mailing.

The maximum number of postcards that can be mailed per day at each post office is 5000

PS Form 3587 Every Door Direct Mail (EDDM) Retail

Page 2 of 2
Page 2 of PS Form 3587 contains a list of the mail carrier routes included in your mailing and the number of postcards allocated to each carrier route.

Every Door Direct Mail – Retail – Facing Slip

Postcards must be bundled and have 2 rubber bands. Each mail carrier route will have a specific number of bundles. Each bundle will need an official Facing Slip indicating the number of postcards per bundle and how many bundle are included for each route.

Every Door Direct Mail (EDDM) for Retail
Richard P. Weiss, Retail Associate, USPS
Founder, Postal eCareer Writing Services
www.postalecareer.com

Every Address Direct Mail

The Postal Service has recently introduced a new form of discount rate mailing that may be entered either at a Retail unit or through a business mail entry unit (BMEU). Every Door Direct Mail (EDDM) offers business customers a way to mail in bulk for only 14 1/2 cents per piece, without either a permit account (when mailed at a retail unit) or a need for address listings. The Postal Service's online EDDM site offers mailers an online database that provides a printout that shows the total number of delivery points for each selected carrier route within a retail acceptance unit.
EDDM mailers may present a mailing of at least 200, but no more than 5000 pieces per day per zip code. Mail pieces for entry as EDDM must fall within the 'Flat' or 'Large Envelope' processing category, except that the minimum length has been decreased by an inch from the 11 1/2 inch minimum that would apply at retail rates. The minimum height for an EDDM mail piece is 3 1/2 inches. To qualify as an EDDM mailing, each mail piece must be over 6 1/8 inches in height, or over 10 1/2 inches in length, or over 1/4 inch in thickness. Mail pieces must be bendable (not rigid) and not exceed 12 inches in height, 15 inches in length, or 3/4 inch in thickness. No piece may weigh over 3.3 ounces or be thinner than .007 inches (about three sheets of paper). Note that weigh limits, maximum mail volume, forms, and permit requirements differ for customers entering their mail at business mail entry units. The Postal Service provides more information on mailing through BMEU units at www.usps.com/everydoordirectmail.
Once customers choose which carrier routes to include within their mailing, as they have selected from data on the EDDM web site, they generate several statements and printouts that they will submit with their mailing. These documents include PS Form 3587, a mailing statement that includes the name of their business name and phone number, their customer registration ID (CRID), and information regarding the number of pieces and total postage for their mailing. Page 2 contains a printed listing of zip code, carrier route, and number of pieces per route. Customers will also present a Retail Post Office Listing Form that provides the name, address and phone number of the office of mailing, along with a breakdown of mail pieces and postage by carrier route. The Retail associate must verify that only the carrier routes appearing on these printouts appear on facing slips on their customers' mail bundles. This is the only way to verify piece counts; a bundle to carrier routes to those not listed on these documents constitutes excess mail not paid for by the customer.
Customers must bundle their mail in groups of 50 to 100 with rubber bands. Each facing slip must include the piece count per bundle as well as the associated carrier route, and other information as listed on the slip. Retail associates should verify this preparation as well as the required markings on each piece. All EDDM pieces must include the entire mailing label on the 'top' half of the mail piece. The top of each mail piece refers to the shorter 'width' side when the piece stands up so its length is vertical. Orientation of the label is not important except that when it is parallel to the top of the piece, it must not be upside down. In place of a name and address, the mail should read, 'Local Postal Customer.' EDDM indicia information must include 'PRSRT STD, ECRWSS, US POSTAGE PAID, EDDM RETAIL.' The ECRWSS stands for 'Enhanced Carrier Route Walk Sequence Saturation.' This designation lets carriers know that the mail for their routes covers every stop (saturation) and they can deliver the mail in their regular line-of-travel (walk sequence).
For more information on EDDM, log into www.usps.com/everydoordirectmail.