Mailing Flyers

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  1. Mailing Flyers From Home Jobs
  2. Mailing Flyers To Homes
  3. How To Mail Business Flyers

If you are looking for a simple and cost-effective way to expand your marketing campaigns, look no further than direct mail flyers.

Printed flyers are an easy and effective way to raise awareness of your message, brand or cause. Let The UPS Store help you spread the word. Socialize a sales promotion to your customers, make an announcement at work or school, or amplify a cause or charity.

Direct mail flyers present a simple, cost-effective way to get your offer in front of your prospects and customers while supplementing your campaigns through other channels. While direct mail is seen by many as a traditional channel, causing it to be overlooked by marketing departments with a digital focus, the truth is that direct mail can be an effective addition to any team looking for a complete multi-channel approach.

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The misconception is that direct mail campaigns live in a bubble, disconnected from your broader marketing strategies. But that couldn’t be farther from the truth.

Modern direct mail marketing campaigns can integrate directly with your digital campaigns, and connect your recipients and the way that they engage with your campaign directly to your customer relationship management platform.

Direct mail flyers provide a visual, tangible asset that your recipients are more likely to notice, act on, and hold onto. Compare that to a digital campaign where a prospect may view your advertisement or landing page one time. It is easy to see how it may be difficult to stay top-of-mind. If you have one chance to capture a prospect’s attention, you want to engage them in a way that will stick.

In this article, we will cover the benefits of direct mail flyers and direct mail campaigns in general, while also examining how direct mail flyers can be used in creative ways to supplement existing marketing campaigns, both traditional and digital.

The Benefits of Direct Mail Flyers

There are many benefits to integrating direct mail marketing campaigns with your existing campaigns. Direct mail flyers are one of the most popular formats used on the channel.

Some of the benefits of using direct mail flyers as you work toward a full multi-channel approach include:

Automation

In the old days, direct mail campaigns were “standalone” efforts, with no data or API connection to any other marketing channels like email or digital marketing.

Today, with modern direct mail management software, you can reliably integrate your direct mail campaigns, and even fully automate them in the middle of existing marketing sequences. Direct mail then enhances digital marketing efforts, by providing a physical “touchpoint” to complement search, retargeting or email campaigns.

For instance, if you owned an e-commerce store, you could automate the sending of thank you cards to new customers and even include a discount code to encourage future purchases. Another interesting e-commerce use case would be to automate the sending of personalized discounts and coupon codes for long-time customers that have hit significant spending milestones with your company.

Triggered direct mail campaigns are campaigns that are launched after a specific requirement is met. Using our previous example, you could launch a triggered direct mail campaign after a customer makes a purchase. Another example might be for a direct mail campaign to start after an email sequence has been delivered, with no purchase being made by the customer.

When you choose to incorporate direct mail automation, you can schedule triggered drip direct mail campaigns that are sent based on a specific requirement and may include multi-step direct mail sequences.

Viewing direct mail as a channel that would be disconnected from your other marketing channels would be a mistake. It doesn’t have to be. Modern direct mail marketing campaigns are most effective when they are supplementing other activities and delivering a new way to connect with customers that you already have an existing relationship with.

A Long-Term Asset

Typically companies that send flyers through direct mail are advertising a specific offer or product. Any flyer that you have designed could potentially be used within your business for years to come, so long as your product or offer does not substantially change. In many cases, the campaigns that are working well for your company today would still be effective two, three, or five years down the road.

Additionally, many companies make the mistake of seeing a flyer as a bottom of the funnel asset. As if customers are supposed to receive the flyer, and immediately make a purchase.

However, with all of the integrations offered by Postalytics, you can find creative uses for direct mail flyers throughout the funnel. Yes, you could attempt to make a direct sale from the flyer. You could also deliver critical information to your audience that would help them to learn more about your product or company. Or, you could provide product specs and other materials directly on the flyer. Direct mail is at its most effective when it is viewed as a channel that is appropriate throughout the entirety of the funnel.

A direct mail flyer can be an excellent long-term asset that can be reused and recalibrated for other channels if need be. It could potentially double as a handout for conventions and in-person events, or be reformatted into other formats — be it direct mail postcards or digital use cases.

Built in tracking of direct mail flyers

Through the use of intelligent mail barcodes for delivery tracking personalized URLs (pURLS) for response tracking, you can track how your recipients engage with your direct mail collateral. For instance, you could deliver a direct mail flyer that invites recipients to visit your website to claim a discount on a popular item.

Through the personalized URL, which is different for every recipient that receives your campaign and typically includes the recipient’s name, you can see exactly when each recipient visits the URL included on the flyer, and what actions they take once they get there.

This is incredibly powerful and gives you a level of oversight that was never possible with direct mail campaigns in previous decades. It’s a perfect example of just how far the medium has come with technology assistance.

Additionally, you can use those actions to trigger other marketing activities within the marketing automation software that you are already using.

Direct mail flyers integrated with CRM

Modern direct mail Management systems allow you to integrate your direct mail campaigns directly with many of the popular marketing automation and CRM software solutions that are popular today. For example, Postalytics directly integrates with Salesforce, HubSpot, and other popular marketing automation software.

While direct mail has traditionally been an effective marketing channel on its own, being able to integrate it with digital channels such as email, PPC, and social media — increases its effectiveness. Direct mail has a place throughout the sales funnel and in nearly any industry.

A More Tangible Medium

Direct mail delivers a more tactile, tangible medium that makes your campaigns more memorable for your recipients. Your recipients are also much more likely to hang on to collateral that they receive through direct mail. In fact, many direct mail pieces are designed to be held onto, either through the delivery of coupons or magnets that you can place on your fridge. Direct mail flyers that can find the balance between being promotional and informational have a much higher chance of facilitating action among recipients.

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Direct Mail Flyer Personalization

Direct mail personalization has never been easier. Using Postalytics and other popular direct mail management software, you can directly inject customer data into your direct mail collateral, so that your recipients feel as if each piece was delivered specially for them.

Commonly, companies will include the recipient’s name, but with Postalytics’ integrations with your CRM software, you can inject any piece of data that you collect on to your customers. Common examples include job titles, geographic information, interest, purchasing history, or information about previous engagements with your brand.

Effective Across Demographics

The Assumption among many marketers is that direct mail is a channel that is more effective with older demographics than it is with younger demographics. It is true to an extent, direct mail marketing tends to perform very well with older demographics. Advertising cards, catalogs, or flyers have made 31% of baby boomers purchase a service or product.

However, direct mail has shown to Be an Effective channel for engaging with prospects and customers in any age group. In fact, a 2018 report from The Office of the Inspector General titled “Millenials and the Mail” showed that nearly half of millennials pick up their mail at least six days a week.

Here are a few more statistics from that report that show how effective direct mail can be as a medium for young audiences as well as old:

  • 75% of Millennials say that receiving direct mail from friends and family makes them feel special.
  • More than 65% of Millennials said that receiving coupons for restaurants and Retail businesses with something that they liked.
  • 90% of millennials think direct mail advertising is reliable.

The idea that direct mail is less effective with younger generations is persistent throughout the marketing industry, and forward-thinking brands that understand that it is not true can capitalize on this misconception.

Because many marketing departments have shifted their budget or digital advertising in marketing, direct mail has become a less crowded space in most industries. Sending direct mail campaigns can help you to stand out from the crowd and endear yourself to prospects and customers — young and old.

Positive ROI

The average ROI of direct mail campaigns is higher than other channels. It is one of the oldest and most tested forms of advertising. Compare the response rates to direct mail advertising campaigns to those of email in a 2016 report from the DMA:

A Multi-Channel Approach

A multi-channel approach is critical for any marketing team. If you do not embrace multiple interconnected channels, you can be certain that your competitors are. In modern marketing, a healthy distribution between traditional and digital marketing channels can be a huge boon that helps you to meet your customers where they are most comfortable.

30% higher lifetime customer values are attributed to consumers shopping across multiple channels. Direct mail can be a great way to break the monotony of a digital-only campaign, re-engage with disengaged prospects, and recapture their attention.

How Postalytics Makes Delivering Effective Direct Mail Flyers Easy

Postalytics is the perfect tool for adding direct mail as a channel to your existing digital marketing campaigns. The platform simplifies the process of creating professionally-designed direct-mail collateral, makes shipping incredibly easy and hands-off and allows you to integrate your direct mail campaigns with your existing CRM and digital campaigns.

Let’s take a closer look at how Postalytics can help in these key areas.

Templates

One of the biggest costs of running any direct mail campaign is the price of having your collateral professionally-designed. Engaging with a graphic designer that has extensive experience in direct mail can be very expensive, costing up to multiple thousand dollars per campaign. Postalytics helps to mitigate these costs.

Within Postalytics, there are many professionally designed templates available, that you can use as a starting point for your direct mail collateral. These templates can be edited directly inside of Postalytics, giving you complete control over how your campaign looks and feels.

You can edit the copywriting directly on top of the existing design template, import images, and make changes to the placement of specific elements of your design. Using Postalytics professionally-designed direct mail templates, you can eliminate the costs associated with graphic design for your campaigns.

Integrations with Popular CRMs

While direct mail is a worthwhile channel on its own, the ROI delivered by direct mail campaigns really goes through the roof when you are able to integrate it into existing digital and traditional campaigns. Postalytics directly integrates with many of the popular CRM in marketing automation systems on the market today including HubSpot, Salesforce, Marketo, and many more.

This means that when your customers engage with your direct mail campaigns, your customer profiles inside of your CRM will be automatically updated with engagement information. You can also use any data stored within your CRM to personalize your direct mail campaigns.

Tracking direct mail flyer delivery and response

Postalytics has built in delivery and response tracking tools, so you can determine who’s received their mail and when, and who responds online. No more guessing, you can use free tools to zero in on the deliverability of your list and the quality of your offer!

Direct mail flyers done for you – just press send

One of the biggest hurdles that keeps many companies from investing in direct mail marketing is the idea that they will have to manage the packaging and shipping on their own as well, or at least engage with a vendor to do it for them.

Using Postalytics, you just set up the campaign within the system, and Postalytics will handle the rest. Your campaign will be delivered in an appropriate envelope and shipped directly to your prospects, through a completely hands-off experience. This allows companies to quickly add direct mail campaigns without all of the extra manual work that would typically bog them down and keeps companies from sincerely adopting the channel.

5 tips for effective direct mail flyers

As you look at integrating direct mail flyers into your current campaigns, here are some simple tips that you can follow to ensure that your flier is as effective as possible.

  • Ensure that your flyers are eye-catching. Like any other advertising channel, it is important that you stand out from the competition. Make sure that any flyer that you sent through direct mail stands out, and is eye-catching. This can be done through attention-grabbing colors, an irresistible headline, or interesting images.
  • Give your recipients a reason to hold onto the flyer. Direct mail flyers have the benefit of allowing you to deliver something more tangible than you would through digital advertising. Delivering critical information that is date-specific, gives your recipients a reason to hold on to your flyer in the long-term, and helps to keep your offer top-of-mind.
  • Be creative and find uses for your flyers throughout the funnel. It is important to remember that a direct mail flyer doesn’t have to necessarily be focused on sales. You can also deliver nurturing materials through direct mail as well and in an effort to break up the monotony of digital and other traditional marketing campaigns.
  • Make sure your offer is irresistible. Ultimately the success of your direct mail campaign comes down to your offer. If your offer is not enticing enough, you’re never going to see a positive ROI. So before you send that direct mail campaign, make sure that you are truly delivering an irresistible offer that your audience will jump at.
  • Personalize the flyer. Direct mail is a personal platform. Make sure that you are including personalization on your direct mail flyer, including the recipient’s name, so that they feel as if the piece of collateral was delivered specially for them.

Direct Mail Flyers Are Effective Throughout the Funnel

Using direct mail flyers to grab the attention of your prospects and customers can be an effective ROI-producing endeavor. Flyers allow you to capture the attention of disengage prospects, break up the monotony of your digital campaigns, and connect all of your efforts to your existing CRM or marketing automation software.

Postalytics makes it easier than ever for companies to launch new direct mail campaigns, triggered by customer actions, at any point in their sales funnel.

If you would like to launch new direct mail campaigns and send direct mail flyers to new prospects or existing customers, sign up for your free Postalytics trial today.

Extra Small (XS) Flyer Description

Our Extra Small Flyers offer plenty of space for your message in a compact footprint. Use them to spread the word about an event at your business or the grand opening of a new location. These flyers also work well for promoting your products, services, and sales.

This product is available for print only. For a flyer you can mail, check out our Small, Standard, and Extra Large sizes.

Product Specifications:
  • Dimensions: 4″ × 10.5″
  • Full color 4/4, double-sided
  • 3.7 pt. glossy text paper
Small Flyer Description

Small Flyers are perfect for attracting customers to your business or providing them with more information about your products and services. They’re ideal for use as handouts or mailing inserts, and they also work well as takeaways for meetings or presentations.

Product Specifications:
  • Dimensions: 8.5″ × 10.5″
  • Full color 4/4, double-sided
  • 3.7 pt. glossy text paper
Fold Options:
  • 2 Panel(Print Only)
  • 2 Panelw/ Coupon Fold (Print Only)
  • 3 Panel
Standard Flyer Description

The Standard Flyer can be used for just about anything. Thanks to its large size, there’s plenty of space for your marketing message and business information. Or, you can use Standard Flyers as takeaways or handouts to spread the word about your business.

Product Specifications:

Mailing Flyers From Home Jobs

  • Dimensions: 10.5″ × 17″
  • Full color 4/4, double-sided
  • 3.7 pt. glossy text paper
Fold Options:
  • 2 Panel(Print Only)
  • 3 Panel
  • 3 Panelw/ Coupon Fold
Extra Large (XL) Flyer Description

Our high-quality XL Flyers offer you the most space to advertise your product or service. The large, four-panel layout grabs your customers’ attention and helps you maximize your advertising dollars. Extra Large Flyers are particularly useful for businesses that offer products and services that need to be explained in detail.

Product Specifications:
  • Dimensions: 10.5″×21.5″
  • Full color 4/4, double-sided
  • 3.7 pt. glossy text paper
Flyer Samples

Looking for inspiration for your flyer or examples of our design abilities? Check out some of the great flyers we’ve created for our customers.

See Flyer SamplesFlyer Templates

If you’re submitting your own flyer design, we offer templates to help you format your piece. This helps ensure it meets the necessary printing specifications.

Get Flyer Design Templates

Spread the Word About Your Business

Flyers have plenty of space to advertise the products and services your business has to offer. These pieces are larger than postcards, allowing you to provide more information about your company. There’s even room for coupons and special offers to entice customers into visiting your location.

Use our Extra Small and Small Flyers to announce special events or sales by handing them out or hanging them on notice boards. If you need more space to feature products and information, go with our Standard or Extra Large Flyers. Most of these products can be direct mailed, and they all work great as takeaways or handouts.

Custom Flyer Design

Every flyer from Mail Shark comes with free custom design and unlimited revisions. Our team of graphic designers know how to create engaging flyers to catch your audience’s eye. Send us an existing flyer design, or we’ll create a custom mail piece for you. Nothing prints until you’re 100% satisfied.

Mailing Flyers To Homes

Flyer Printing

Whether you need hundreds or hundreds of thousands of flyers, we can handle any size job with precision and efficiency. These full-color, double-sided pieces are printed in-house on high-quality gloss paper. See individual product tabs above for specific print and mailing options.

Direct Mail Flyers

  • Targeted

    Mail to Specific Types of People

    A targeted mailing allows you to pinpoint specific addresses to mail to. This helps you reach a more defined audience and connect with customers who are likely to be interested in your product or service. Examples of targeted direct mail flyer mailings include mailing to your current or past customer lists or B2B mailings to tell other companies about your offerings.

  • Saturation

    Mail to Most People In Your Area

    Many companies rely on the customers in close proximity to their location to keep their business going. By targeting the majority of residents within a specific carrier route (a further breakdown of a ZIP code), you’re able to saturate the area around your business with your direct mail flyer. If you sell a product or service everyone can use and want to tell the whole neighborhood about your offerings, this is the most economic and effective mailing method.

  • EDDM®

    Mail to Everyone On Your Schedule

    If you want to take advantage of our low print rates but prefer to do the mailing yourself, then our Every Door Direct Mail® services are right for you. EDDM® doesn’t require you to have a mailing list. Instead, you send your flyer to every single home within a carrier route. We’ll design and print your pieces and ship them to you. All you have to do is select your carrier routes, pay the postage, and mail them out when you’re ready.

We Make Direct Mail Work for You

We know most business owners are too busy with the day-to-day responsibilities of running their business to think about marketing. But when you choose either of our Full-Service mailing options, we make marketing easy. Learn more about how our approach to direct mail can help you grow your business.

When we open up a new location, we like to send out $25 gift cards to attract new clients. For our most recent salon opening I used Mail Shark and was able to send out 3 times as many mailers which generated over twice as many returns as we’ve received before!

How To Mail Business Flyers

I have been very pleased with the excellent service that my client and I received through Mail Shark -- from start to finish -- as well as the end product itself -- high- quality direct mail. The client service team is dedicated and responsive and the pricing fair and generous. It is my pleasure to recommend Mail Shark to you!

I am the owner of a pizza restaurant and we’ve been doing business with Mail Shark for about 5 years. They have amazing ideas and the best quality, and their customer service is better than any company we have ever dealt with. We have done Scratch-Off Postcards, Menus, and Flyers, and have always been happy with our results. I highly recommend Mail Shark for all of your printing and direct mail needs.

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