Mail Preference Service

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An MPS licence gives you access to the Mailing Preference Service (MPS) Register, the offi cial ‘do not mail’ register in the UK, a service run by the DMA which enables individuals to opt out of unsolicited, personally addressed advertising mail. (Consumers can register with the MPS for free.). The Mailing Preference Service is fully supported by the Direct Mail industry. The Service provides a valuable free service to everyone who wants to have a say.

Mail Preference Service Usps

An MPS licence makes good business sense

An MPS licence gives you access to the Mailing Preference Service (MPS) Register, the offi cial ‘do not mail’ register in the UK, a service run by the DMA which enables individuals to opt out of unsolicited, personally addressed advertising mail. (Consumers can register with the MPS for free.)

Mail

The golden rule of 1-to-1 communications is to respect your customers’ wishes by contacting them on their terms. Businesses should, therefore, always refer to the MPS Register before embarking on an advertising mail campaign to ensure that they do not send mail to people who have said they do not want to receive it.

That’s why screening mailing lists against the MPS Register and other mailing suppression fi les is a condition of DMA membership.

The MPS licence in a nutshell

What are the business benefits of having an MPS licence?

• It saves your business money: you’ll pay less for screening your lists against other commercial suppression fi les, which usually charge a royalty fee for each match
• It shows that you’re a responsible marketer who respects a consumer’s right to choose who they receive 1-to-1 communications from
• It reduces waste: you save on production costs by only sending mail to people who want to receive it

How much does an MPS licence cost?

Dma mail preference service

An annual licence costs £1,150 (+VAT). This gives you full access to the MPS Register and you can download it from our secure server whenever you like.


There are other options for businesses that do not have large scale mailing campaigns. If your business only sends out a couple of mailings in a year, you’re better off with a one-off fi le, which costs £290 (+VAT). So for two mailings you’re looking at £560 (+VAT).

Mail Preference Service Opt Out


If you’re a local business looking to send a oneoff mailing to a small geographical area you could download a segment of the MPS Register for as little as £60 (+VAT).

How does having an MPS licence help future-proof the advertising mail industry?

By using your MPS licence to screen your mailing lists against the MPS Register you’re helping to safeguard our industry from government intervention. It shows legislators and regulators that we are responsible marketers and that the industry is capable of regulating itself.

Royal Mail Preference Service


What’s more, only sending advertising mail to people who want to receive it improves response rates of campaigns and builds consumer goodwill towards advertising mail.

My supplier handles my mailing lists. Do I still need an MPS licence?

You may not need a licence but if you are a DMA member you’re responsible for your suppliers’ actions under the DMA Code. So if another business looks after your mailing list – your agency or mailing house for example – it is your responsibility to ensure that they are screening the list against the MPS Register.


An MPS licence will help make your mailings more cost-effective so it’s worth checking with your supplier whether or not they have one.

What does the law say?

While it isn’t illegal to send advertising mail to people on the MPS Register, the Consumer Protection from Unfair Trading Regulations 2008 says an organisation shouldn’t repeatedly contact someone if they’ve asked not to be contacted.

Mail Preference Service Farmingdale


The MPS could become a legal standard, in which case all organisations will be required by law to screen their lists against the MPS Register. Having an MPS licence shows that your business is actingresponsibly and respects the wishes of customers.

Where can I find out more?
www.mpsonline.org.uk
Mailing Preference Service
DMA House, 70 Margaret Street
London, W1W 8SS
Tel: 020 7291 3327

Hear more from the DMA
  • This Privacy Policy describes how The DMA ('DMA,' 'We,' 'our,' or 'Us,') collects, uses, and shares information through our consumer preference service, DMA Choice ('Service'), at www.dmachoice.org. To view our privacy policy for other DMA digital properties, please visit https://thedma.org/privacy-policy/
  • The DMA provides the following consumer preference services through our website DMAchoice.org:
    1. Removing your name from mailing lists
    2. Removing your name from email lists
    3. Removing deceased individuals' names from lists
    4. Removing the names of individuals in your care from lists
    5. Removing your name from telemarketing lists
  • Information We Collect
    We may collect information when you voluntarily provide it to us, for example, when you register for our service or communicate with us. This information may include contact information, such as your name, address, and email address.
    We may also receive information about you from third parties and combine that information with information that you have provided to us.
    We may also collect information including, but not limited to, browser type, pages visited, device type, and time and date of visit. We may use cookies or similar technology to collect such information. Information gathered by cookies or similar technologies may be used for our business purposes such as analytics, research, digital advertising, and operational purposes. You may set your browser to notify you when a cookie is sent or refuse cookies altogether, but certain features of this site might not work without cookies.
  • Information Use
    Information collected by registration for the Service is used to implement your preferences.
    We may also use the information we collect to:
    1. Respond to your inquiries and requests;
    2. Operate our website and improve your experience;
    3. Analyze how our website is used;
    4. Identify or remediate possible threats to the website's security;
    5. Conduct research and development; and
    6. For our own internal record keeping.
  • Third Parties
    Third parties do not collect information for advertising purposes from this site.
  • Security
    We take reasonable measures to help maintain information we collect through our website in a secure manner.
  • Updates
    From time to time, we may update this Privacy Policy. We encourage you to review this Privacy Policy regularly to stay informed.
  • Questions?
    If you have any questions about this Privacy Policy, please contact us at:
    Attention: Privacy Policy
    DMA
    225 Reinekers Lane, Suite 325
    Alexandria, VA 22314
    Or via email: [email protected]