Mail Advertising Cost

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Direct mail coupon advertising is the powerful, cost-effective way to grow your customer base, increase sales and drive brand awareness. Selecting the right message, offer and design are key to the success of your ad. Choose from hundreds of proven designs or custom design a coupon specifically for your business with Valpak’s lean design model to drive increased responses. Let’s work together to help you determine the right offer, frequency and reach to exceed the return on investment you want out of coupon advertising.

  • Direct mail advertising is the cost-effective way to reach thousands of local consumers by delivering your ad directly to their mailboxes. Direct mail isn’t a one-size-fits-all marketing method. There are multiple formats that should be considered before any mailing depending on the goal of your advertising.
  • Email-Marketing Campaign Costs—A Smart and Profitable Marketing Investment. Before talking about the factors that drive the email-marketing costs per email or email-marketing agency pricing, let’s take a look at why you should invest in the email-marketing channel and how much you should invest.

Mail Campaign Cost

Promotional emails are one of the most economical ways for any business to connect with customers. Research shows a message is five times more likely to be seen through email than on social media like Facebook or Twitter. That’s why musicians use email marketing software to share their performance schedule with their fans, non-profits use it to get donations and photographers use it to. The cost for services not including postage or design is generally between $0.40 – $2.95 each. Keep in mind that specialty finishing like textures, embossing and so on will increase the prices. The qty will also be a factor since the more you do the cheaper the price per piece.

Buying influence (and content) Charlotte Williams, who runs diversity-focused influencer marketing agency SevenSix as an antidote to under-representation in the industry, explains how micro-influencers can help new brands create content without spending a fortune.

With the internet, social media and smartphones, the way we shop has drastically changed in the past 20 years. While direct mail works great on its own, adding digital to your campaign can generate even more response over time. Check out our digital products – website development, search engine marketing, social media marketing, etc. – to reach consumers across multiple channels.

Mail Advertising Cost

Coupon Advertising: 5 Best Practices

Consumer research and case studies prove successful coupon advertising creates compelling reasons for consumers to act, uses price points that manage customer expectations and provides any restrictions on use upfront to avoid unfavorable surprises. Here’s how to determine the best offer to promote your business.

  1. Create A Clear Value Statement: What’s in it for the consumer? Why should they frequent your business over your competition?

Birmingham Mail Advertising Costs

  1. Reward Your Target Audience: Include discounts on your most popular or mainstream products and services for better results.
  1. Appeal To More Consumers: Limit restrictions on coupon redemptions and clearly state the expiration dates of your offers.
  1. Use The Right Coupon Offers: Avoid low-value or frivolous items and incorporate the dollar value of “free” offers (regularly: $25).
  1. Give Them More Variety: Include companion offers to encourage consumers to spend more and come back more often.

How To Promote Your Business With Coupons


Give consumers a reason to try your business with direct mail coupons. From automotive to retail, coupon advertising works for every type of business. Here are the most popular formats and examples of each by industry.

    • Percent-Off Coupons: Discount a percentage of the total cost.
      • Restaurant advertising: 20% off your entire check
    • Dollar-Off Coupons: Discount a specific dollar amount off the total cost.
      • Medical advertising: $50 off dental service of $250 or more
    • Free With Purchase Coupons: Offer a complimentary service at no additional cost.
      • Retail advertising: Free furniture setup & delivery
    • BOGO Coupons: Reduce the cost of buying more with buy-one, get-one coupons.
      • Entertainment advertising: Buy one admission ticket, get one free
    • Coupon Codes: Drive online business with coupon codes redeemed at checkout.
      • Beauty advertising: Save 10% when you book online with coupon code 10OFF
    • Low Price Point Coupons: Start small and see big returns by advertising low prices.
      • Fitness advertising: $20 a month with no contract
    • Loyalty Coupons: Reward your top customers with loyalty discounts and offers.
      • Dry cleaning advertising: After 10 punches, get $10 off your next order
    • New Customer Coupons: Drum up new business with a new customer offer.
      • Home service advertising: New customers only – 35% off initial service
    • Rebate Coupons: Create immediate excitement with mail-in rebates.
      • Automotive advertising: $50 mail-in rebate with purchase of 4 tires

Mail Advertising Services

Consumers Want Coupon Advertising


Everybody loves a coupon! In the past 30 days, these audiences responded to coupon advertising in their mailboxes:

Cost Of Direct Mail Marketing

  • 32% of affluent shoppers
  • 33% of baby boomers
  • 32% of empty nesters
  • 25% of LGBT consumers
  • 33% of Gen Xers
  • 21% of Gen Zers
  • 29% of Hispanics
  • 34% of homeowners
  • 38% of military/active duty
  • 31% of millennials
  • 33% of mixed race households
  • 37% of parents of teenagers
  • 34% of pet owners
  • 32% of seniors*

Bulk Mail Advertising Costs

*2018 AudienceSCAN®