Lead Generation Website Template

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Creating a website may seem challenging, especially if you have never done it before.

More about this template. A lead generation chatbot automatically gathers leads and qualifies them. It collects contact details (name, e-mail, company name, company size) and enables users to leave you a message right in the chat window. Minimal copy and a bulleted list do not clutter the page. Security badges below this lead.

But, remember that not everyone requires a team of graphic artists, programmers, and web developers in building a website. For many people, a simple online presence is all they may need.

If you want to create websites the easy way, you can use a lead generation website template. Whether you’re building a site for personal use or a small business, there are loads of options available on the internet.

Your website can serve varying purposes. It can be a blog where you can share your thoughts and ideas, a portfolio to showcase your design or photography, or an online business card.

Regardless of what you’re trying to achieve, lead generation templates can save you both time and money.

What is a Lead Generation Website Template?

(Image Source: Marketing Land)

A lead gen website template is a ready-made webpage or set of webpages. You can customize it with videos, images, and other styles of elements of your choice to build a complete and fully functioning website.

These templates are usually created by web developers, and they include everything you need such as CSS, HTML, and other codes for them to function.

With the lead generation website template, the entire web development process is simplified. This means individuals with little or no experience in programming can build their websites with ease.

Large companies also use website templates to showcase a huge amount of content on standardized web pages.

Whether you’ll be using it for personal purposes or mass production, templates can speed up everything from idea to launch.

How to Build a Website Using Templates?

Source: Social Media Week

The process of designing a website is simplified when you use a website builder that comes with a lot of template options.

Instead of learning every technical aspect of web designing, most of the setup is automated with the help of a lead generation website template. With just a click of a button, you can install templates or also called “themes”.

What’s even better is you can customize them according to your preference without writing a single line of code.

Moreover, there are many apps and plugins on the Web that can provide additional functionality to your site. They can strengthen the overall security of your blog, boost your social media marketing, or improve search engine optimization (SEO).

But wait…not so fast! By now, you may be already excited about downloading some great-looking templates. Even if your template looks perfect, it would be no use if you don’t have a place to put your template on.

Here’s how you can get started in building your site through a lead generation website template:

  • Register your domain name

There are many domain name providers on the internet. Just pick one that you like and start registering your domain name.

  • Choose a web hosting service

Depending on your preference, you can find a different provider or you can also purchase web hosting from the same company where you registered your domain name.

  • Install a content management system (CMS)

Most web hosts also offer various CMSs that you can choose from, and they have an easy do-it-yourself (DIY) setup.

  • Find, download, and install a website template

You can choose free templates or you can purchase one for a certain fee. Make sure that you pick a template that fits your needs and budget.

  • Replace generic logos and content

Create your images and content and add them to the pre-built page.

  • Install additional features

You can add any features you like on your sites such as apps, search engine optimization plugins, galleries, or shopping carts.

A lead generation website template can simplify the entire process of building a website. Although it would not give you the full customizability that comes with websites built from scratch, it’s a great way to get your site up and running as quickly as possible.

Best Website Builder for 2020

Source: ToucanAsia

Not everyone is fond of learning how to code. Well, some tried it before and many of them have failed miserably. This is not meant to discourage you, but to emphasize the intricate process of creating a fully functioning website.

Fortunately, despite the lack of knowledge in web designing and other related skills, you can still have the chance to create your site.

There are many website builders on the internet, and they can make your life extra convenient.

If you’re looking for recommendations, you can check out the following website builders with sample lead generation website templates:


Wix is the biggest website builder out there. It has already built over 110 million sites and has the greatest quantity of freedom, capability, and tools.

Originally, it started as a Flash-based platform. So, you can hear some rumors about Wix not being ranked well in various search engines. You can ignore those rumors as it is now considered the most flexible website creator.

This platform has undergone rapid innovation through the years which is why many companies and individuals think it’s the best one in the market. The Wix team announces a new feature almost every month!

For one, it has Wix Restaurants which is a commission-free add-on that allows your customers to check out your menus, order food, and book tables from your business.

Another option you can take advantage of is Wix Bookings which allows your clients to book their appointments conveniently.

What’s even more impressive is the Wix ADI. It’s a useful feature for beginners as it can serve as your assistant in building your website.

Things we like about Wix

Wix has hundreds of free lead generation website templates you can use. And most of them can adapt to your needs.

It even has its own App Market where you can get more features that you can add to your sites such as a forum, an events calendar, or a newsletter subscription.

Things to improve

If you’re planning to create a website of over 30 pages, then Wix may not be the right choice for you. Aside from it doesn’t allow complex structures, the navigation is also not that deep. This means it’s ideal for people who are looking for one-page lead generation templates.

Moreover, switching to a new theme once you get bored with the old one is impossible.

Lastly, its lead generation template mobile is quite slow which means Wix has to improve its loading speed.

Sample Template: Press Kit by Wix

Source: Wix

This template can provide almost every function you would want on a promotional website. It includes an organized layout that will allow you to show off your performance videos, tour dates, bio, and discography in style.

One thing you may like about Press Kit is it has a chic emphasis on visuals. That makes it ideal for musicians as it can make an album artwork shine.

It has an option that allows you to create a brief, neat-looking bio. You can even add a button that links to a longer version of your CV so your avid fans can keep updated!


This is one of the all-time favorites. Many people, especially beginners prefer using Weebly because of its ease of use. As of this writing, more than 40 million websites have been created on this platform.

The team behind this platform makes sure to add features that make sense. For instance, the membership area and the online store are great options.

Creating large websites is possible because of its polished content managing system. Some sites that were created on Weebly has a total of over 150 pages.

The best thing about this platform is it doesn’t give you bandwidth or storage limitations on their paid plans. Well, what’s the point of getting a premium membership if you will be constrained by several rules, right?

The Weebly professional plan costs $12 per month. This plan includes audio and video players, and a search feature. With the media player, you can stream media directly from your website.

Things we like about Weebly

It has responsive and stylistic themes that perfectly adapts to mobile devices like smartphones and tablets. It also has a clever page template system that will allow you to customize the website according to your needs and preferences.

Through Weebly’s App Center, you can add tons of functionality and third-party features. All plans offered by this platform include e-commerce.

Things to improve

Although the App Center is excellent, it is still no match to the App Market by Wix. Weebly isn’t also a good choice for multilingual sites.

And ever since this platform has been acquired by Square, their team seems to be launching lesser features than they used to.

Sample Template: Clean Lines by Weebly

Source: Weebly

This lead generation website template allows you to create a site with enough personality that’s not too overwhelming. It strikes a balance between the two so your website would come out as professional and unique. And that’s a winning combo!

The navigation bar is at the center (just below the site’s header) by default. With this positioning style, your website would look neat and also easy to use.

It has a “News” section which works like a blog. It even has a built-in sidebar with an “Archive” and “Author Profile” section.

This means curious readers and visitors would be able to get the information they want to know about you.

Clean Lines can work well for community non-profits and local businesses.


This platform has been in the industry since 2003 and it claims to have built “millions” of sites since then.

Once you check out Squarespace, you may not have a hard time liking its powerful aesthetics and clean design. However, the question is: “Are its products as good as its self-marketing?”

First things first, getting a subscription from this website builder isn’t cheap. The lowest no-frills plan starts at $12 per month.

Squarespace claims to have one of the best blog functions compared to all website builders, second to WordPress.

Recently, its team is pushing its online store which may be quite similar to what Wix and Weebly have.

Now, what else can you get from this platform?

Well, Squarespace has numerous beautiful themes that are all compatible with any mobile device like smartphones and tablets. It even features various kinds of photo galleries.

When it comes to search engine optimization (SEO), it has improved its features so you can be allowed to customize every relevant area like descriptions and page titles.

Things we like about Squarespace

It has brilliant and pretty flexible designs and awesome customer support. If you’re planning to begin a blog site, then this is a great option for you. There is no other website builder that can provide such sophisticated blogging options than Squarespace.

Things to improve

There are a lot of good things about this platform, but there are also flaws. For one, it has no restore and backup feature which can be a little disappointing.

Also, if you’re a beginner then you may want to pick a different website builder as Squarespace is not beginner-friendly.

Lastly, it’s page speed (which is one of the vital SEO factors) isn’t that impressive. It would also be desirable if it has a larger selection of applications you can choose from.

Sample Template: Utica by Squarespace

Source: Utica

Utica is perfect for those individuals or companies who want to flaunt their artwork, photography, and the like. It has clean fonts and a simple black-and-white framework that will allow your work to take the center stage.

You can choose a single image to serve as a link to the rest of your artworks. That’s additional points for style and organization.

Its clean layout features an amazing “Our Team” page. According to research, 52% of visitors want to see the “About Page” first when they check out a website.

This lead generation template has big headshots together with personal bios so each member of the team can add a personal touch.


WordPress was initially designed for creating blogs. But now, it’s known to power 38% of all sites on the Web. It’s flexible, customizable, and powerful. You can create just any website with it—from real estate to e-commerce or a full-blown online newspaper.

Although it’s open-source and free software, some characteristics make it quite similar to other web builders on this list. WordPress comes with dedicated support, a selection of themes, pre-installed plugins, and web hosting.

This is great news, especially for beginners, as it already contains everything you would need in creating your site. Therefore, WordPress.com makes it a lot easier for everyone to build their WordPress website.

Now, what’s the catch?

Well, each plan that it offers (from free to premium) has strict limitations. You would need to subscribe to the Business tier which costs $25 per month for you to enjoy options that other builders on this list have.

Things we like about WordPress

It’s easy to get started with WordPress. You don’t have to go through a lot of complex installation process and maintenance. You can even get a decent looking blog free of charge but it would be hosted on a preselected domain.

Its customer support is fast and good, and they would guide you every step of the way in installing third-party plugins.

Things to improve

If you’re a beginner in web designing, you may need some getting used to when it comes to its backend operations.

Each plan also comes with way too many restrictions and limitations. You can’t get a good SEO unless you have signed up for a Business plan.

Lastly, installing any plugin or theme that you want is not possible without certain paid subscriptions.

Sample Template: Saifway by WordPress

Source: ThemeForest

Saifway is the best lead generation website template for insurance companies. It has pre-built content which makes it easy for any type of insurance business to create their site.

Regardless of which demo you choose, by default, your website will contain tons of the most popular designs and trends.

It allows you to display an online request a quote form and a responsive icon set that will highlight your brand’s best features. You can also insert links to your company’s profile, video players, newsletter sign-up forms, and client testimonials.


Site123’s expertise is language. If you check out its editor, you’ll see over 20 languages like Romanian, Arabic, and Turkish. Aside from that, it also features multilingual websites.

However, the editor can be relatively restrictive. So, if your only goal is to simply get the job done, without being creative, then Site123 would suffice.

Take note that its sales lead generation website template can be on the restrictive side of things.

The cheapest plan you can get on this platform that can let you use your preferred domain name starts at €10,01 per month.

Compared to other website builders, this platform is a little pricey as Site123 will still be showing a footer ad in that particular plan.

Things we like about Site123

It has a decent free plan and focuses on languages. The editor is pretty easy to use and their customer support can answer your queries fast.

Things to improve

Site123 could be better if it can offer more design flexibility. Also, if you’re paying €10,01 per month, then it would be fair if there are zero ads on your website.

Sample Template: Tech Meetup by Site123

Source: Site123

This lead generation website template is ideal for giving out information about your event to your potential attendees. You can include the place of the event, date, and time under the large page header so visitors would know all the essentials upon landing on your site.

With this template, you can include a “When & Where?” page with a map showing the exact location of your event.

On top of that, it will allow you to add a “Checkout” box so your prospects can easily purchase tickets through your website.


Despite not being as popular as Weebly or Wix, Webnode is still one of the most globally used site builders. It’s really popular among European users.

The only problem with this platform is its features can be a hit or a miss. It has several features that are unique and advanced in the industry, but it also lacks some basic functionalities that make most companies have second thoughts about choosing it.

During the first year of most of its plans, you can get a free domain name.

Moreover, some subscription tiers come with custom email accounts. For example, you can have [email protected] And the good thing is, it’s for free.

Things we like about Webnode

One of the most fascinating characteristics of Webnode is it can allow you to build multilingual sites. Take note that only a few website builders can do this.

Its designs are responsive and modern which means the lead generation website template you choose will automatically look great on any device.

Webnode has everything that most sites would need. Not to mention that its SEO features are pretty solid.

Things to improve

If you’re planning to use this for blogging, then you would notice that it lacks some key features such as a native commenting system and tags.

That said, people who are looking to create an online store would need to choose a different website builder instead.

Unlike most builders, Webnode doesn’t have an app store. This means you won’t be able to install some extensions that can enhance your website’s capabilities.

Sample Template: Jack Plane Carpentry by Webnode

Source: Webnode

This lead generation website template can help you craft the perfect site for your carpentering business. It has eye-catching icons and earthy colors that will complement your woodwork galleries.

You can add your contact number to entice visitors to jump on a call with you as well as testimonials from satisfied clients.

Overall, it includes everything you may need to promote your skills and your business.


There are many website tools out there. But, the secret to creating the perfect website for your business is choosing the best lead generation website template.

The main purpose of building your website is to generate more leads for your brand. If you need help in obtaining qualified leads, you can check out LeadFuze.

LeadFuze allows you to search for your target audience most easily and conveniently. All you have to do is enter the characteristics you would want in your prospects like position, company size, or annual revenue and you’re good to go.

This means you don’t have to go around waiting for leads to come to you, instead, you’ll be going after them.

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It’s no secret that templates can make you more efficient at sending cold email campaigns… with a caveat.

Templates should be used as a starting point to help speed up the process of sending cold emails, but there’s a balance to be struck between sending an entirely templated campaign (never a good idea) and 100% personalized emails (gets results, but is really inefficient and time-prohibitive).

Below are 15 cold email templates, as well as some tips on how to use them from a conversation I had with Rex Bibertson, Co-Founder and COO of The Sales Developers.

Lead Generation Form

However, for best results, templates should never be pulled from a site and sent as-is – they should always be adapted to fit the tone and style of the sender. This is part of the personalization process, but it also helps ensure that you’re not making the embarrassing mistake of sending the same email as a competitor (even when you’re only competing with them for inbox space).

A cold email template is a skeleton that you need to flesh out. Take the time, and you’ll have created a powerful tool that lets you squeeze every bit of potential out of what is already a massively effective channel.

Read on to check out the templates, or click below to jump to cold email strategy and copywriting best practices.

1. 15 Cold Email Templates
2. How to Use Templates Effectively
3. Cold Call Email Best Practices
4. Subject Lines
5. Body Copy
6. How to Personalize at Scale

Cold email works best by combining personalization and scale. Click here to learn how Mailshake’s email outreach and follow-up automation helps you achieve both.

15 Cold Email Templates to Test

Start with a template to give you a framework. Then build and expand upon it.

1. Tie your email to a recent event
3. Be as direct as you can
4. Sujan’s 3-Sentence Format
5 and 6. Ask for an introduction
7. Before-After-Bridge (BAB)
8. Mention a Competitor’s Product
9. Problem-Agitate-Solve (PAS)
10. When you’re unsure whether you’re emailing the right person
11. Praise-Picture-Push (PPP)
12 and 13. When you know someone’s been on your website
14. Share a Valuable Resource
15. Rock the Boat

1. Tie your email to a recent event

Subject: Congrats!

Hi {{name}},
Just saw the news about {{trigger event}}. Congrats!
Usually when this happens, {{insert value prop}} becomes a priority. So, I thought you might be interested in finding out how we helped {{similar company}} {{benefit}}.
I know things at {{company name}} must be crazy now, but If you’d like to learn more, let’s set up a quick call.
How does {{specific day and time}} look on your calendar? Alternatively, here’s a link to my calendar or feel free to send me yours.

Download this template

Template from: Replyify

This approach is a winner because it shows you’re not sending out a mass email campaign to every company that might have a small chance of being interested in your product. Instead, you’ve noticed something that they’ve specifically achieved, and have matched that to your product.


This is a classic copywriting formula that can easily be applied to cold email outreach. AIDA stands for attention-interest-desire-action, and it outlines the steps to include in your main body: grab their attention, outline why it should interest them, build desire, show them how to take action and get the benefit you’ve outlined.

Subject:Time Saving Software

Hi {{name}},
What would you do with an extra 10 hours each week?
I ask because clients like yourself have seen savings like these – if not more – after adding our software to their tech stacks.
Just ask experts like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell, who we’re happy to count as satisfied customers.
I’d love to set up a time to walk you through a personalized demo. Would you have some free time next week to connect?

Download this template

3. Be as direct as you can

Subject: 10x {{prospect’s company’s}} traction in 10 minutes

Hello {{name}},
I have an idea that I can explain in 10 minutes that can get {{company}} its next 100 best customers.
I recently used this idea to help our client {{SaaS company/competitor}} almost triple their monthly run rate.
{{Name}}, let’s schedule a quick 10-minute call so I can share the idea with you. When works best for you?

Download this template

Template from: Heather R Morgan, writing for Hubspot

This template reportedly generated a 57% open rate and a 21% response rate, likely because:

  • The subject line highlights an attractive proposition, but leaves enough to the imagination to make the recipient want to open the email and learn more.
  • It very quickly describes what the sender can offer the prospect (100 new customers) and what they need from them (10 minutes of their time).
  • It uses social proof as evidence of how this proposition has worked for others.

4. Sujan’s 3-Sentence Format

As the name implies, this template takes a more-is-less approach, and it delivers excellent results. You don’t literally have to cut your message down to only three sentences – your intro, description, your ask – but you should try and keep it as close to that number as possible.

Hi {{name}},
My name is {{your name}}, and I’ll keep this quick.
I’m the founder of a software tool that saves busy executives like you as many as 10 hours each and every week.
Could I have ten minutes of your time next week for a personalized demo that’ll make clear why entrepreneurs like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell love our product?

Download this template

5. & 6. Ask for an introduction

Hi {{name}},
I was looking to get introduced to {{person you’re trying to connect with}} from {{that person’s company}}, and saw you were connected to them. I’m not sure how well you’re connected to them, but if the relationship is strong, I’d really appreciate an introduction to chat about ways they can work with {{your company}}.
Please let me know if you feel comfortable doing this and I’ll forward a proper request for the introduction that you can forward to them.

Download this template

Template from: Scott Britton at Life Long Learner

I don’t see this approach used often. In theory that might be a bad sign, but in this case I don’t think it is. We all know that getting a positive response from a prospect is easier if a mutual contact introduces you. This template turns this approach on its head by asking a stranger to initiate the introduction. It won’t work on everyone, but it’s not a huge ask – approach this one in the right way and you might be surprised at the results.

Here’s another template (from the same source) that does a good job of leveraging this approach.

Hey {{Name}},
Was hoping that you might be able to introduce me to {{person you want to reach}} at {{their company}}?
I wanted to connect with him because our email list targets a similar demographic with limited overlap. Seeing as our products are non-competitive, I wanted to touch base to see if he was up for brainstorming ways to leverage our existing user bases to grow both of our lists.
We did this with {{competitor}} in the past, and both parties received a 15% lift in new subscribers.
Any help is much appreciated.

Download this template

7. Before-After-Bridge (BAB)

This structure comes courtesy of the good folks over at Buffer. The gist of it is to quickly get recipients imagining their lives after using your product or service. Simple, but effective. The idea is to paint a picture of life before your solution, life after it, and how to get from one to the other.

Hi {{name}},
If you’re like most executives, you know how frustrating it can feel to have your time wasted.
Our software changes that, freeing up as many as 10 hours each week for clients like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell.
If you’d be willing to give me just ten minutes of your time, I’ll show you how you can achieve the same with our innovative platform. What’s the best time to connect next week for a personalized demo?

Download this template

8. Mention a competitor’s product

Hi {{Name}},
Just ran across your website and noticed you were using {{Your competitor’s product}}. How are you liking it? I run a {{service}} called {{your company}}.
It’s just like {{your competitor’s product}}, only {{key differentiator}}. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make {{prospect’s company}} better (and see if it would make sense for us to work together).
Would {{date and time}} be a good time for you? (If not, I’m flexible, just let me know).

Download this template

Template from: Bryan Harris of VideoFruit

This approach targets prospects who are using a product similar to your own, which means you can safely assume they may be interested in using your product instead. All you need to do is highlight your product’s USP to show why it’s a better choice for the prospect than the product they’re currently using.

9. Problem-Agitate-Solve (PAS)

Obstacles and challenges are frustrating, irritating, annoying, and often costly. This template leverages that be throwing a spotlight on your prospect’s pain points. It highlights the problem facing the recipient, agitates and emphasizes the pain, and then offers a solution to eliminate or reduce.

Hi {{name}},
When’s the last time you finished everything on your daily to-do list?
If you’re like most busy executives, you’re constantly struggling to stay on top of everything – let alone be the effective leader you need to be.
Our software helps motivated entrepreneurs like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell save as much as ten hours per week that can be directed back at your top priorities.
I’d love to give you a personalized demo. When are you free next week?

Download this template

10. When you’re unsure whether you’re emailing the right person

Send something like this…

Hi {{name}},
I’m {{your name}} and I lead the business development efforts at {{your company}}. We have recently launched a new solution that {{one sentence pitch – what your solution does}}.
Based on your online profile {{mention profile link}}, it appears that you might be the right person, or at least point me to the right person to talk about {{problem solved by your product}}.
I’d like to speak to someone from {{company name}} who is responsible for {{key decision required to buy or use your product}}.
If it’s you, would you be open to a 10-minute call on {{time and date}} to discuss how {{solution name}} can help your business? If it’s not you, can you kindly point me to the appropriate person?
Thank you for the help!

Download this template

I’m guessing that, like me, you receive tons of emails that ask you to point the sender in the right direction. I’ll also bet that you almost never respond.

That’s because these sorts of emails rarely give you a reason to help the sender out. The example above bucks this trend. It demonstrates that you’ve at least done a bit of research into who you’re contacting, and have matched your product to their business model – you’re just not 100% sure whether the person you’re reaching out to is the best person to deal with.

11. Praise-Picture-Push (PPP)

A little sincere flattery never hurts, especially if you can use it to reinforce how much recipients could be accomplishing with your solution. Enter PPP. Start with a genuine compliment about a recent achievement or accomplishment, paint a rosy picture of all they could achieve on a regular basis with your product, and then encourage and compel them to take action.

Hi {{name}},
Congrats! I just saw that you were chosen as a speaker for the 2019 Inbound Marketing conference next month.
As you’re preparing for your presentation, it’s natural to fall behind on other tasks. If you’re struggling to keep up, I’d love to show you how our software can help you reclaim ten hours or more per week.
Can I have ten minutes of your time next week to give you a personalized demo?

Download this template

12. & 13. When you know someone’s been on your website

Hi {{Name}},
You recently visited {{website}} and {{took this action}}.
If you’re interested in {{content topic}} then I can recommend the following additional resources:
{{relevant resource 1}}
{{relevant resource 2}}
Our company also offers {{product/service}} which could help you {{achieve this specific result or statistic}}.
Are you free for a call tomorrow at {{give 2 possible times}} to discuss this further?

Download this template

Template from: Contact Monkey

This one isn’t targeted towards an entirely cold lead, since the prospect’s completed an action on your site resulting in you capturing their email address. However, since there isn’t any indication that they’re actually interested in talking to or buying from you, it’s close enough to a cold lead.

It’s also something you should be leveraging when the opportunity arises. Don’t add prospects who arrive through your website to a mass email list – send them a personalized email that acknowledges the actions they’ve taken on your site, as in the template above.

Not sure about that template? Here’s a similar alternative from the same source:

Hi {{Name}},
Thanks for {{taking this action}} on {{website}}. Are you looking for a cost-effective way to {{achieve this result relevant to content topic}}?
I have done some research on {{lead company name}} and I can offer some advice regarding {{area 1}} and {{area 2}}.
Do you have time for a call tomorrow at {{give 2 possible times}} to discuss a solution for your company?

Download this template

14. Share a Valuable Resource

Above all else, you want to be seen as an asset to your recipients. You want to provide value to them every time they chose to open one of your emails. One of the quickest ways to do that is to share valuable and highly relevant resources with them.

Subject: Thought you might like this article

Hi {{name}},
Your latest article on {{subject}} got me thinking.
I found this article on {{article title}} that may be beneficial to you and your team.
Here’s the link to check it out – {{link}}
Hope you find it helpful. Keep up the great work.

Download this templateReal estate lead generation website templates

15. Rock the Boat

It’s easy to fall into familiar routines. That’s not necessarily a bad thing, but it sometimes prevents us from seeing or exploring new and potentially better ways of doing things.

A well-timed challenge to the status quo can produce big results. No one has the time to stay on top of all the trends, developments, tools, and tricks in their industry. So do that for them. Find – or be – a new tool or product they may not have heard about yet, and share it with them.

Hi {{name}},
My name is {{your name}} with {{company name}}.
We help busy executives free up time for higher priorities.
I wanted to learn what productivity tools you’re currently using and show you what we’re working on.
Are you available for a brief call next week?

Download this template

Ultimately, remember that an email template is a starting point. It’s not a finished product, but it does provide the bones you need to supercharge your outreach. Try these 15 to see what works and what’s relevant for you and your audience.

How to Use Templates Effectively

Templates are great. They can inspire you to create email copy that engages your prospects and persuades them to take action – and they can help you speed up your results at the same time.

But they’re no silver bullet.

Copypasta never works. No sales rep should expect to simply paste a template into a blank email, swap in their prospect’s name, hit “send,” and expect to see results. Buyers are savvy; they can tell when they’re being hit with a template rather than a genuine, personalized email – and they’re unlikely to be impressed.

So how should you use templates? Which emails are they best suited for use in? And what degree of editing do they require for best results?

Rex Bibertson shared a few tips with me in a recent video call. I’ve summarized some of the key takeaways below, but watch the video below and check out the full article if you want to learn more.

Templates are best used for repeatable messages.

Rex most commonly uses templates for highly repeatable messages – things like meeting follow-ups. Same goal, same information. But what about more complex scenarios, like cold outreach? Should you ditch the templates altogether? Absolutely not; but using them requires a little more effort on your part.

What works for one business won’t necessarily work for you.

Don’t take those articles saying, “This Email Template Drove $1M in Net New Sales in Three Months” at face value. No doubt the email copy played a part, but so did the industry, the product, the price point, the location, and dozens of other factors.

Use templates as creative inspiration.

Chances are you receive plenty of cold emails yourself. Or you might have seen some great examples posted on LinkedIn. Again, don’t just rip them off. But you should absolutely use them as creative inspiration. Much like the countless meme formats on Twitter, there’s nothing wrong with taking a winning format and iterating on it.

Ask yourself: Does it make sense to leverage an offer template?

Some of the most effective emails involve special offers – things like free trials and big discounts. The offer is the reason that these messages are successful. So there’s little point in sending a similar email but with a much less compelling offer. It just won’t work.

When personalizing, do your research in batches.

Rex spends two hours at a time on LinkedIn picking out key facts about his prospects. Using those facts, he’ll craft a single sentence for each prospect that can be slotted straight into a template email. In that time, he can usually do enough research to personalize emails to 100 different prospects.

Personalize by category, rather than one-to-one.

Another great tip for adding personalization at scale: add personalized elements based on a type of prospect, rather than an individual. For instance, CEOs of SaaS startups generating up to $500,000 in revenue will likely have similar experiences and pain points. Figure out what your product can do for that category of customer, and reference it in your emails.

Been given advice on email length? Ignore it!

Rex doesn’t believe there’s any “perfect” email length. Sure, you’ll almost always want to keep it as brief as possible, but that doesn’t necessarily mean it has to be fewer than 100 words (or any other arbitrary amount). Short on its own isn’t good enough; there needs to be a compelling hook – a reason for your prospect to respond – as well.

Cold Call Email Best Practices

Not all email is created equal. There are good examples and bad examples. Just throwing some words together and sending them out do not guarantee success. You need to stack the deck in your favor by remembering a few key best practices discovered via millions of emails sent.

Subject Lines

This is your digital calling card. If it’s weak, generic, or spammy, your recipients will at best delete without opening. At worst? They may report it as spam, and then your sender reputation takes a hit and it becomes exponentially harder to get your message to the right people.

Just how important is the subject line? In a word: extremely.

  • Studies have revealed that anywhere from 35% (Convince & Convert) to 47% (Business2Community) open an email based on the subject line alone
  • 69% of people report an email as spam from just the subject line
  • A first name in the subject line can lift open rates by 20%
  • Personalized subject lines are 22.2% more likely to get opened

The only way to find the perfect subject line for your message and audience is to test, track, and tweak. In addition to that, remember:

  1. Personalize. Are you more likely to open a generic or personalized email from a stranger? First name, location, company name, or a reference to a previous encounter are just a few ways you can quickly and easily make it about them.
  2. Urgency and exclusivity. A limited-time offer, flash sale, countdown, or “just for you” subject line is bound to perform well because we’re all so worried about missing out. Just make sure you’re genuine – if it’s not really limited-time or exclusive, don’t say it is – because you’ll lose their trust otherwise.
  3. Specificity and usefulness. Does your subject line convey a specific and useful benefit to the recipient? Does it tell them exactly why they should open and read? It should.
  4. Be authentic. Making outrageous claims that you can’t deliver on may get you an open, but it won’t win you a sale. Only promise and promote what you can reasonably expect to deliver.
  5. The “25 Headlines Challenge.”Upworthy knows a thing or two about click-worthy headlines. At one point, their writers were required to generate 25 headlines for each story, helping them to find the diamonds in the rough. Do the same with your emails. Write down 25 subject lines for each, then choose what you believe to be the strongest two and A/B test them to find the best one.
  6. Have a clear reason to reach out. You can warm up your cold outreach by monitoring a prospect or company and reaching out when they’ve made a motion that indicates they may be looking to buy. Alex Greer of SignalHQ sat down with me for an interview on identifying buyer intent signals, and shared a useful visualization for identifying those opportunities at each stage of the funnel.

Body Copy

Subject lines may be 80 cents out of your email marketing dollar, but the body copy of the email itself is obviously still important too.

  1. Your opening line. The subject line may earn you an open, but it’s the opening sentence that convinces recipients to keep reading. It should be an extension of your subject line, piquing curiosity and compelling readers to continue. The bottom line? It’s not about you.
    1. Make your opening line about your recipients. Don’t waste your opening line with “Hi, my name is so-and-so and I work at such-and-such company.” No one cares.
    2. Clear beats clever every time. What’s in it for them? What pain point can you address? Be specific.
  2. The main body. Your subject line gets you in. Your opening line grabs attention. Your main body needs to deliver on whatever you’ve promised or claimed so far.
    1. Be authentic and real. The best emails are casual and conversational. Write like a human being, for other human beings.
    2. Personalize where you can with demographics, recent announcements, events, or accomplishments, or industry news. There’s a lot of data available, but don’t be a creepy stalker.
    3. Cut to the chase. They don’t know you. Your subject and opening lines have bought you a bit of their time. Don’t waste it. Boomerang recommends a sweet spot of 50-125 words in total, written to third-grade reading level.
  3. One compelling but low-friction ask. One email, one call-to-action. No more, no less. There should be one and only one thing you want your recipient to do with every message you send: watch a short video, schedule a free demo, share a link or resource, arrange a time to chat, and so on. Your CTA should be very low investment and easy to accomplish. Anticipate and remove the obstacles that may prevent someone from saying ‘yes.’ Too many choices or options can lead to selecting none.

The benefit. Your main body copy needs to answer one pivotal question: what’s in it for them? Spell it out. What problem do you solve? Who else have you already helped? Whenever possible, quantify the benefit with concrete numbers: saved an average of $500, reduced acquisition costs by 29%, increased output by 55%, and so on. We respond to concrete stats more than abstract concepts.

Personalize at scale

Most cold emails don’t need to be hyper-personalized. An easy formula to follow when deciding how to personalize your emails are:

  1. Different emails for different targets
  2. Research individuals and personalize the first sentence

For instance, at Mailshake, two groups that we target are salespeople within sales teams, and consultants doing their own prospecting.

Obviously, these two groups have different characteristics and pain points, so my emails to both will be different.

On an individual level, though, I can take 5 minutes per prospect, check their LinkedIn, website, and other social accounts, and find an angle to open my email that connects to my offer and shows that this isn’t the exact same email I’m sending to hundreds of other people.

Lead Generation Template Excel

With Mailshake, you can personalize your emails in bulk with powerful mail merge features, schedule follow-up emails that are paused or triggered based on whether a a recipient opens an email, clicks a link, or replies, and reply to leads straight from your Mailshake dashboard with Lead Catcher.

You can also set the amount of time between follow-ups (5 days between the first and second email, 7 days between the second and third, etc.), and the days and times you want them to send (for instance, between 8 am and 6 pm on weekdays).

Optimize your copy and overall outreach strategy by AB testing different subject lines, body copy, and full campaign sequences. And with native integrations to your CRM, and third party integrations to hundreds of software tools via Zapier, you can automate your outreach even further by triggering campaigns when someone downloads an eBook, books a meeting, or signs up for a demo.

Sales Lead Template Free

If social media and phone are a part of your outreach cadence, you can include those touch points in your outreach cadences as well with Mailshake Sales Engagement.

Lead Generation Plan Template

Bottom line: personalizing is absolutely essential to an effective outreach strategy, but it’s only one piece of the puzzle, and there’s no reason why you can’t automate it.