- In recent news, Andrew Schulz commented on a rumor he had heard that Joe Budden had asked for $250,000,000 from Spotify to license and distribute his podcast. During an episode of the Joe Budden Podcast, Joe addressed the claim that Schulz had made on the Flagrant 2 Podcast regarding his canceled deal with Spotify.
- (AllHipHop News) Former rapper and now bankable podcast host Joe Budden has taken back the full reins of his self-titled podcast. For the last two years, “The Joe Budden” Podcast with Rory and Mal.
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Joe Budden has announced that he will pull The Joe Budden Podcast from Spotify after two years on the platform, partially because the company is “pillaging” his audience. The “Pump It Up” singer. Two years ago, Spotify signed a high-profile deal with Joe Budden, whose popular podcast delves into hip-hop music, news and cultural events. Now, however, Budden is vowing to end his exclusive.
What Independent Artists Can Learn From Joe Budden’s Spotify Podcast Partnership
After 15 years in the music industry which included a top 40 hit (“Pump It Up”), nearly 20 projects released, beefs with JAY Z, Eminem, The Game and more, it’s safe to say that Joe Budden has reached new heights of his entertainment career.
The former rapper-turned-budding media mogul is having one of the best years of his life after committing what many saw as career suicide when he left his role as co-host of Complex’s widely popular Everyday Struggle show.
After debuting his podcast The Joe Budden Podcast, originally titled I’ll Name This Podcast Later, in early 2015, the team has grown the show into one of the hottest podcasts currently thanks to Budden’s insightful music industry knowledge and experience, brutal honesty and overall chemistry of the trio broadcasters.
Since leaving Everyday Struggle Budden doubled down on his media brand, which has yielded some great results, including an exclusive partnership with Spotify to host The Joe Budden Podcast and the launch of his State of the Culture show with REVOLT TV on Sept. 10.
Joe Budden Spotify Deal 2020
Here are a few lessons independent artists can learn from Joe Budden on artistic integrity, building your brand, engaging with your fanbase, the power of creators and sticking with your vision.
Creators have the power
Budden said it best when he said “creators create.” As an artist, the power of creativity and creation lies with him. It doesn’t matter whether it’s a YouTube channel, podcast, Everyday Struggle, Twitter or a TV show, Budden has the ability to create content so he can pick and choose whichever platform suits his message.
Everyday Struggle hasn’t been the same ever since Budden left, even though they still have the same advertising budget and resources behind the show. How come? It’s because they’re the platform and they depend on creators like Budden to create a dope show that resonates with the masses.
Stay true to your artistic vision
Love him or hate him, you can’t deny that Budden didn’t stay true to himself. Never one to hop on trends or chase fads, Budden stuck to his guns and spoke passionately about what he knew best: hip hop culture.
So when Complex Media didn’t want to pay him what he thought he was worth, he walked away with his integrity intact, knowing that he never had to compromise his brand for a cheque.
As a creator, Budden knew he could take his talents, apply it to any platform and build up the same success.
Take your time and build your brand
Budden launched The Joe Budden Podcast back in early 2015 and has been very vocal about not sacrificing his content for quick advertising dollars.
It took nearly 4 years for Budden and his team to properly monetize the podcast with an exclusive Spotify partnership which will enable them to double their output, releasing a new show every Wednesday and Saturday.
How Much Was Joe Budden Spotify Deal Worth
By not sacrificing their content for short term monetary gains and sticking to their vision, Budden, Rory and Mal built a fanbase that will support them every chance they get. Getting a quick bag is one thing, building a loyal fanbase is a whole different thing.
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Over the last two years “The Joe Budden Podcast with Rory and Mal” has become very popular. Dissecting pop culture, talking about gender roles, and even a few celebrity guests, Joe Budden has done quite well for himself on the Spotify streaming service.
Joe Budden Spotify Deal Details
Unfortunately, that relationship is quickly coming to an end. The outspoken artist took to the mic and let us all know the tea. Joe claims that Spotify is “pillaging” his audience and that his show has been continuously “undermined and undervalued.”
On the August 26 episode, he said “September 23rd, I cannot tell you where this podcast will be. But as it stands, I can tell you where it will not be, and that is Spotify.” He also went on to add, “Spotify never cared about this podcast individually. Spotify only cared about our contribution to the platform. You pillage the audience from the podcast, and you’ve continued to pillage each step of the way without any regard.”
Joe Budden Spotify Deal Value
A Spotify rep neither confirmed or denied these allegations, saying talks with Joe were “ongoing.”