Even in our increasingly digital world, direct mail continues to be a preferred method of marketing communication. In many cases, direct mail helps businesses stand out amongst the crowd by cutting through the digital noise; plus, who doesn’t like receiving mail?! With Print Three’s custom graphic design and printing and Prime Data‘s end-to-end mailing services, you’re free to spend your time thinking of creative and innovative direct mail campaigns for 2021. Here are a few ideas to get you started!
Marketing is the HOW – Direct mail is the METHOD. If marketing is how you create and keep customers, then direct mail is one of the most effective methods for doing so. However, for direct mail to be innovative it must have more than just flashy graphics and creative offers. Here are just a few ways to create truly innovative direct mail pieces.
10 Innovative & Creative Direct Mail Marketing Examples In this day and age, traditional direct mail marketing campaigns have been replaced by new and shiny, creative direct marketing. Targeting your customers in unique and personalised methods helps to improve brand awareness and maximise profits. With Print Three ’s custom graphic design and printing and Prime Data ‘s end-to-end mailing services, you’re free to spend your time thinking of creative and innovative direct mail campaigns for 2021. Here are a few ideas to get you started! Driving Your Customers Online With Direct Mail. Here are 47 creative direct mail examples to inspire your next marketing campaign. Firstly, Mercedes cleverly use the flap of the envelope to demonstrate the convertible to stand out in the mail. The shock and empathy used in this example is a questionable strategy, but consider using an emotional hook (fear, guilt, jealousy, greed etc.) to get.
1. Driving Your Customers Online With Direct Mail
While direct mail is a great way to grab a potential customer’s attention, the conversion often happens online. Make it easy for your target audience to enter the conversion process by adding direct links to your website or promotional landing pages. QR codes are not new, but they have experienced a resurgence in the past year due to their ability to drive consumers to a specific webpage without having to go through your main website or having to type in a long URL. Use QR codes to lead potential customers to an engaging video, game, or specific landing page in order to continue to capture their attention and provide a unique sensory experience.
2. Hyper-Personalizing Direct Mail Campaigns With Variable Data Printing (VDP)
We all know that customers will pay more attention to advertisements that are specifically catered to them. Now that many brick-and-mortar stores have been closed and many of us have been focusing on our online presence more than ever, businesses have had time to take a deep dive into their customer base and spend time discovering what makes their various customer segments unique. If used correctly, this personalized data is a goldmine that helps increase brand loyalty. Instead of sending your mailing list 1000 of the same direct mail pieces, why not leverage variable data printing to send each customer a unique piece designed just for them.
For a direct mail marketing example, let’s say you own a pet store. You could segment your customers based on what they purchase most often. Add a dog food coupon for dog owners and try advertising a new cat toy you have in stock for cat owners. Focus on what makes your customer segments unique and create multiple direct mail marketing campaigns based on this information. Try including unique links and landing pages within each campaign, and therefore tracking which segment is most engaged. You can then pivot your marketing tactics to try and further engage the segments that did not convert or begin the conversion process, and perhaps decide to increase the direct mail frequency on your most engaged segment. When it comes to direct mail strategy, Prime Data can help you puzzle together all of these pieces!
3. Engaging the Sense of Touch Through Print Finishes
While multisensory digital campaigns are increasingly being leveraged to keep audiences engaged, there is no way to appeal to the sense of touch online (as of yet!). Use this to your advantage when creating direct mailers. Get creative with cutouts, folds, images, colours, and various finishes on your direct mail pieces. Use metallics to create shine, cuts to make your mailer dynamic, and folds to reveal hidden messages. Print technology has come far enough that there is a lot you can do to keep direct mail interesting for your customers and prospects.
When it comes to printing and fulfilling direct mail marketing pieces in Canada, Print Three and its partner Prime Data have you covered. Prime Data is a multi-award-winning Canada Post Expert Partner that continuously proves direct mail has measurable value with an excellent return on investment. Prime Data offers clients revenue-driving marketing strategies to get the best return on investment for all of your direct mail marketing campaigns.
Print Three has a wide variety of services to make your direct mail campaigns stand out amongst the crowd. Contact us to learn more!
August 18, 2015 -
Innovation is a hot topic these days. In fact, Politico Magazine has coined it the buzzword of 2016, and everyone from the media, to political candidates, are jumping on the bandwagon. Although, the word innovation is not new to the business world, it is quickly gaining attention as markets become more competitive.
So, exactly what is innovation? BusinessDictionary.com defines innovation as “the process of translating an idea or invention into a good or service that creates value for which customers will pay.” In other words, simply creating a new product or service is not enough. It must also create value that your customers are willing to pay for.
Peter Drucker, known as the founder of modern management, stated “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
The difference between marketing and selling is still debated in every corner of the business world. It is often said that selling focuses on the needs of the seller, and marketing focuses on the needs of the buyer. In fact, Drucker felt that marketing should render selling unnecessary. Whether you agree or disagree, one thing is certain – effective marketing requires getting to know and understand your customer.
Marketing is the HOW – Direct mail is the METHOD
If marketing is how you create and keep customers, then direct mail is one of the most effective methods for doing so. However, for direct mail to be innovative it must have more than just flashy graphics and creative offers. Here are just a few ways to create truly innovative direct mail pieces:
Influence and Persuasion
Innovative Direct Mail Pieces
Creating a persuasive direct mail piece is about understanding how your prospects think and crafting a message that entices them to take action. Sounds simple, right? It is… if you have the information to guide you through the process of getting your prospect to say yes. So, where do you get the information? Science! Scientific research into human behavior is at the core of persuasive marketing. Applying the principles of influence and persuasion to your direct mail pieces is an innovative way to increase your response rates and maximize your ROI.
An innovative way to build your list, is to use the 80/20 principle. As you know, 80% of your customer-base delivers you only 20% of your company’s profits. And the opposite is also true, 20% of your clients bring in 80% of your organization’s earnings. So how does this relate to creating a mailing list? It’s simple. When building the perfect list, you must take into account the core attributes of the 20% of your customers who make up 80% of your business. Check out our blog post, Ask Questions to Build the Perfect List, to learn how to use the 80/20 principle to build your list.
Augmented Reality (AR) is an exciting and innovative way to incorporate digital technology with direct mail and boost response rates by 33%! AR provides marketers the ability to give their prospects and customers a complete interactive experience in the palm of their hand. AR allows anyone with a smartphone or tablet to transform a 2D printed mail piece into a 3D experience by simply downloading an app and pointing their camera at the mail piece. It gives consumers a personalized experience that expands beyond the limited borders of a printed mail piece. In addition, it draws consumers in, engages them, and gives them a reason to hold onto the mail piece.
Innovative Direct Mail Ideas
Are you ready to make your direct mail innovative? Allegiant Marketing Group has the skills and expertise to help you build an innovative direct mail campaign that delivers exceptional results. Give us a call today at 800-648-3107 or fill out a short contact form and we’ll be in touch soon!