Information Page Template

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  • The Template File Hierarchy
  • The Template Hierarchy In Detail
  • Filter Hierarchy

As discussed, template files are modular, reusable files, used to generate the web pages on your WordPress site. Some template files (such as the header and footer template) are used on all of your site’s pages, while others are used only under specific conditions.

This article explains how WordPress determines which template file(s) to use on individual pages. If you want to customize an existing WordPress theme it will help you decide which template file needs to be edited.

Tip: You can also use Conditional Tags to control which templates are loaded on a specific page.

The Template File Hierarchy The Template File Hierarchy

Overview Overview

WordPress uses the query string to decide which template or set of templates should be used to display the page. The query string is information that is contained in the link to each part of your website. It comes after the initial question mark and may contain a number of parameters separated by ampersands.

Put simply, WordPress searches down through the template hierarchy until it finds a matching template file. To determine which template file to use, WordPress:

  1. Matches every query string to a query type to decide which page is being requested (for example, a search page, a category page, etc);
  2. Selects the template in the order determined by the template hierarchy;
  3. Looks for template files with specific names in the current theme’s directory and uses the first matching template file as specified by the hierarchy.

With the exception of the basic index.php template file, you can choose whether you want to implement a particular template file or not.

If WordPress cannot find a template file with a matching name, it will skip to the next file in the hierarchy. If WordPress cannot find any matching template file, the theme’s index.php file will be used.

Examples Examples

If your blog is at and a visitor clicks on a link to a category page such as, WordPress looks for a template file in the current theme’s directory that matches the category’s ID to generate the correct page. More specifically, WordPress follows this procedure:

  1. Looks for a template file in the current theme’s directory that matches the category’s slug. If the category slug is “unicorns,” then WordPress looks for a template file named category-unicorns.php.
  2. If category-unicorns.php is missing and the category’s ID is 4, WordPress looks for a template file named category-4.php.
  3. If category-4.php is missing, WordPress will look for a generic category template file, category.php.
  4. If category.php does not exist, WordPress will look for a generic archive template, archive.php.
  5. If archive.php is also missing, WordPress will fall back to the main theme template file, index.php.

Visual Overview Visual Overview

The following diagram shows which template files are called to generate a WordPress page based on the WordPress template hierarchy.

The Template Hierarchy In Detail The Template Hierarchy In Detail

While the template hierarchy is easier to understand as a diagram, the following sections describe the order in which template files are called by WordPress for a number of query types.

Home Page display Home Page display

Business Check With Information Page Template

By default, WordPress sets your site’s home page to display your latest blog posts. This page is called the blog posts index. You can also set your blog posts to display on a separate static page. The template file home.php is used to render the blog posts index, whether it is being used as the front page or on separate static page. If home.php does not exist, WordPress will use index.php.

  1. home.php
  2. index.php

Note: If front-page.php exists, it will override the home.php template.

Front Page display Front Page display

The front-page.php template file is used to render your site’s front page, whether the front page displays the blog posts index (mentioned above) or a static page. The front page template takes precedence over the blog posts index (home.php) template. If the front-page.php file does not exist, WordPress will either use the home.php or page.php files depending on the setup in Settings → Reading. If neither of those files exist, it will use the index.php file.

  1. front-page.php – Used for both “your latest posts” or “a static page” as set in the front page displays section of Settings → Reading.
  2. home.php – If WordPress cannot find front-page.php and “your latest posts” is set in the front page displays section, it will look for home.php. Additionally, WordPress will look for this file when the posts page is set in the front page displays section.
  3. page.php – When “front page” is set in the front page displays section.
  4. index.php – When “your latest posts” is set in the front page displays section but home.php does not exist or when front page is set but page.php does not exist.

As you can see, there are a lot of rules to what path WordPress takes. Using the chart above is the best way to determine what WordPress will display.

Privacy Policy Page display Privacy Policy Page display

The privacy-policy.php template file is used to render your site’s Privacy Policy page. The Privacy Policy page template takes precedence over the static page (page.php) template. If the privacy-policy.php file does not exist, WordPress will either use the page.php or singular.php files depending on the available templates. If neither of those files exist, it will use the index.php file.

  1. privacy-policy.php – Used for the Privacy Policy page set in the Change your Privacy Policy page section of Settings → Privacy.
  2. custom template file – The page template assigned to the page. See get_page_templates().
  3. page-{slug}.php – If the page slug is privacy, WordPress will look to use page-privacy.php.
  4. page-{id}.php – If the page ID is 6, WordPress will look to use page-6.php.
  5. page.php
  6. singular.php
  7. index.php

Single Post Single Post

The single post template file is used to render a single post. WordPress uses the following path:

Information page template php
  1. single-{post-type}-{slug}.php – (Since 4.4) First, WordPress looks for a template for the specific post. For example, if post type is product and the post slug is dmc-12, WordPress would look for single-product-dmc-12.php.
  2. single-{post-type}.php – If the post type is product, WordPress would look for single-product.php.
  3. single.php – WordPress then falls back to single.php.
  4. singular.php – Then it falls back to singular.php.
  5. index.php – Finally, as mentioned above, WordPress ultimately falls back to index.php.

Single Page Single Page

The template file used to render a static page (page post-type). Note that unlike other post-types, page is special to WordPress and uses the following path:

  1. custom template file – The page template assigned to the page. See get_page_templates().
  2. page-{slug}.php – If the page slug is recent-news, WordPress will look to use page-recent-news.php.
  3. page-{id}.php – If the page ID is 6, WordPress will look to use page-6.php.
  4. page.php
  5. singular.php
  6. index.php

Category Category

Rendering category archive index pages uses the following path in WordPress:

  1. category-{slug}.php – If the category’s slug is news, WordPress will look for category-news.php.
  2. category-{id}.php – If the category’s ID is 6, WordPress will look for category-6.php.
  3. category.php
  4. archive.php
  5. index.php

Tag Tag

To display a tag archive index page, WordPress uses the following path:

  1. tag-{slug}.php – If the tag’s slug is sometag, WordPress will look for tag-sometag.php.
  2. tag-{id}.php – If the tag’s ID is 6, WordPress will look for tag-6.php.
  3. tag.php
  4. archive.php
  5. index.php

Custom Taxonomies Custom Taxonomies

Custom taxonomies use a slightly different template file path:

  1. taxonomy-{taxonomy}-{term}.php – If the taxonomy is sometax, and taxonomy’s term is someterm, WordPress will look for taxonomy-sometax-someterm.php. In the case of post formats, the taxonomy is ‘post_format’ and the terms are ‘post-format-{format}. i.e. taxonomy-post_format-post-format-link.php for the link post format.
  2. taxonomy-{taxonomy}.php – If the taxonomy were sometax, WordPress would look for taxonomy-sometax.php.
  3. taxonomy.php
  4. archive.php
  5. index.php

Custom Post Types Custom Post Types

Custom Post Types use the following path to render the appropriate archive index page.

  1. archive-{post_type}.php – If the post type is product, WordPress will look for archive-product.php.
  2. archive.php
  3. index.php

(For rendering a single post type template, refer to the single post display section above.)

Author display Author display

Based on the above examples, rendering author archive index pages is fairly explanatory:

  1. author-{nicename}.php – If the author’s nice name is matt, WordPress will look for author-matt.php.
  2. author-{id}.php – If the author’s ID were 6, WordPress will look for author-6.php.
  3. author.php
  4. archive.php
  5. index.php

Date Date

Date-based archive index pages are rendered as you would expect:

  1. date.php
  2. archive.php
  3. index.php

Search Result Search Result

Search results follow the same pattern as other template types:

  1. search.php
  2. index.php

404 (Not Found) 404 (Not Found)

Likewise, 404 template files are called in this order:

  1. 404.php
  2. index.php

Attachment Attachment

Rendering an attachment page (attachment post-type) uses the following path:

  1. {MIME-type}.php – can be any MIME type (For example: image.php, video.php, pdf.php). For text/plain, the following path is used (in order):
    1. text-plain.php
    2. plain.php
    3. text.php
  2. attachment.php
  3. single-attachment-{slug}.php – For example, if the attachment slug is holiday, WordPress would look for single-attachment-holiday.php.
  4. single-attachment.php
  5. single.php
  6. singular.php
  7. index.php

Embeds Embeds

The embed template file is used to render a post which is being embedded. Since 4.5, WordPress uses the following path:

  1. embed-{post-type}-{post_format}.php – First, WordPress looks for a template for the specific post. For example, if its post type is post and it has the audio format, WordPress would look for embed-post-audio.php.
  2. embed-{post-type}.php – If the post type is product, WordPress would look for embed-product.php.
  3. embed.php – WordPress then falls back to embed.php.
  4. Finally, WordPress ultimately falls back to its own wp-includes/theme-compat/embed.php template.

Shipping Information Template

Non-ASCII Character Handling Non-ASCII Character Handling

Since WordPress 4.7, any dynamic part of a template name which includes non-ASCII characters in its name actually supports both the un-encoded and the encoded form, in that order. You can choose which to use.

Here’s the page template hierarchy for a page named “Hello World 😀” with an ID of 6:

  • page-hello-world-😀.php
  • page-hello-world-%f0%9f%98%80.php
  • page-6.php
  • page.php
  • singular.php

The same behaviour applies to post slugs, term names, and author nicenames.

Filter Hierarchy Filter Hierarchy

The WordPress template system lets you filter the hierarchy. This means that you can insert and change things at specific points of the hierarchy. The filter (located in the get_query_template() function) uses this filter name: '{$type}_template' where $type is the template type.

Here is a list of all available filters in the template hierarchy:

  • embed_template
  • 404_template
  • search_template
  • frontpage_template
  • home_template
  • privacypolicy_template
  • taxonomy_template
  • attachment_template
  • single_template
  • page_template
  • singular_template
  • category_template
  • tag_template
  • author_template
  • date_template
  • archive_template
  • index_template

Example Example

For example, let’s take the default author hierarchy:

  • author-{nicename}.php
  • author-{id}.php
  • author.php

To add author-{role}.php before author.php, we can manipulate the actual hierarchy using the ‘author_template’ template type. This allows a request for /author/username where username has the role of editor to display using author-editor.php if present in the current themes directory.

An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd.

When it comes to personalizing your online store, nothing is more effective than an About Us page. This is a quick summary of your company's history and purpose, and should provide a clear overview of the company's brand story. A great About Us page can help tell your brand story, establish customer loyalty, and turn your bland ecommerce store into an well-loved brand icon. Most importantly, it will give your customers a reason to shop from your brand.

In this post, we'll give you three different ways to create a professional about us page for your online store, blog, or other website - use our about us page generator, use the fill-in-the-blank about us template below, or create your own custom page using the about us examples within this article.

Use the About Us Page Generator or fill in the template below to have a professional-looking page in minutes.

So let's get started! Since we know you're busy and probably just looking for something to copy/paste, we'll jump right into the About Us Page template. Just fill in the blanks and you'll have a professional-looking page in minutes. After that, we encourage you to read the rest of the article. It explains why About Us pages are extra important for ecommerce sites, gives you some tips on how to build the perfect About Us page that your customers will love, and shows some great example About Us pages to help inspire you.

About Us Page Generator

We've created an automatic About Us Page Generator tool that will give you short, medium, and long versions of About Us page text that you can copy and paste directly onto your website. Just fill in the blanks on the form and get a custom About Us page that you can copy-and-paste directly onto your own website. If you'd rather use a text-based template, there's one below.

Information Page Template Twinkl

About Us Page Template

We've created a sample About Us template designed to work well for virtually any online store, blog, or website. Just fill in the brackets with your company's information and you'll have a professional About Us page written in minutes. If you want to put a personal touch on your page (which we highly recommend), check out the About Us examples below the template.

Copy and paste onto your own About Us page:

Welcome to [store name], your number one source for all things [product, ie: shoes, bags, dog treats]. We're dedicated to giving you the very best of [product], with a focus on [three characteristics, ie: dependability, customer service and uniqueness.]

Founded in [year] by [founder's name], [store name] has come a long way from its beginnings in a [starting location, ie: home office, toolshed, Houston, TX.]. When [store founder] first started out, his/her passion for [passion of founder, ie: helping other parents be more eco-friendly, providing the best equipment for his fellow musicians] drove him to [action, ie: do intense research, quit her day job], and gave him the impetus to turn hard work and inspiration into to a booming online store. We now serve customers all over [place, ie: the US, the world, the Austin area], and are thrilled to be a part of the [adjective, ie: quirky, eco-friendly, fair trade] wing of the [industry type, ie: fashion, baked goods, watches] industry.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.

Name, [title, ie: CEO, Founder, etc.]

5 Tips to Create The Perfect About Us Page

While you can't sell products from your About Us page, the information on this page can help push customers much closer to a sale without even seeing what you have to offer.

Below is a quick summary of the 5-part strategy to creating a great About Us page, or you can watch this quick two-minute video for some great insight into each tip:

About Us Page checklist

  1. Find your Brand Identity & Purpose
  2. Share your Mission
  3. Decide on first- or third-person
  4. Include evocative images
  5. Keep it brief
Believe it or not, your “About Us” page is one of the most important pages in your store. Watch this episode to learn 5 tips to make yours truly shine.Hi everybody! My name is Matt and I’m the Social Media Manager here at Volusion. Welcome to Two Minute Tuesdays, where we give you two minutes of ecommerce advice to bolster your online success. There’s a lot to think about when managing your online store, but one thing a lot of people tend to ignore is their “About Us” page. This is unfortunate, because it’s a critical element of your website. To make things better, pay attention, because I’m going to give you five tips to create the perfect “About Us” Page for your site. First, before you do anything, think about the purpose of your “About Us” page. Simply put, it’s about building trust and telling your story, so think about that and use it to guide your writing. The next step is to share your mission. People like to buy from others that they trust, and people will trust you if you give them a good reason to. For example, if you’re donating a part of your profits to charity or you just want to spread the word for the common good, that’s great. Whatever the case, don’t just say “I’m here to make money,” because that does not a mission make. Thirdly, and this one is bit more minor, but you need to decide whether you’re going to write in first or third person. In other words, will you use “I,” and “Me” words, or write as “Company XYZ?” This is important to consider, and should be guided by how you write throughout the rest of your site, but the decision must be made. Fourthly, include images. People relate to other images, especially when people are involved. So if you’re talking in first person, feel free to put an image of yourself on the page. On the other hand, if you’re talking in third person, put up some company logos, historical photos and things of that nature. Again, it’s all about making that emotional connection here. Last, but not least, don’t write a novel. It may be tempting to write a long page, especially when you’re talking about yourself, but your customers truly don’t care that much. As long as they can figure out what you’re about and why you’re selling what you’re selling, that’s all they need. Keep it short, keep it simple, keep it concise and you’ll be in great shape. Hopefully these five tips to create the perfect “About Us” page will get your page right up to par. If you have any questions about this or anything else, we’re always happy to help. From me to you, happy selling!

About Us Page Examples

If you're just getting started with your About Us page and are looking for some inspiration, here are some About Us page examples we found from Volusion businesses that really caught our eye:


Ghukra is a leather bag and accessory company, and their About Us page goes above and beyond. Not only do they have the standard company history, but they also include the history of the Ghurka soldiers they're named after, a detailed dissection of their logo and in-depth information about their manufacturing. Of course, not every store calls for such a robust About Us, but since this company's inspiration is steeped in Himalayan history, this is an instance where it works very well.


Who knew reusable Ziploc bags could sound so inspiring? The About Us page of Lunchskins is written in a conversational tone, and opens with soothing, natural imagery and appeals to our feelings of being a part of something larger and doing our part to take care of it. By weaving in bleak statistics on plastic bag use, along with the founders' journey and own struggles, this About Us page paints the picture of an environmentally-concerned family who's worked hard, and wants to share their eco-friendly creation with the world.

Centaur Guitar

If there's a business that knows how to speak their customers' language, it's Centaur Guitar. This rock and roll shop opens their About Us page with the bold statement, 'Different. Just like You,' and delivers on that promise. From recounting the founders' days playing midnight rock shows, to calling out their guitar megastore competitors, the content on and tone of this page is down-to-earth, no frills and no-nonsense, just like their business.

With Volusion, your About Us page is already built into your store template - just fill in the blanks!

What can a great About Us page do for your business?

Although ecommerce has some incredible benefits, like convenience, efficiency and ease of access, two areas it doesn't naturally excel are warmth and personability. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories.

Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers.

That's where your About Us page comes in. Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers. It showcases the background of your company, and takes your customer on the journey that has led to your business. Plus, it builds brand trust and loyalty, as well as sets you apart from your competition. Given how much they do, your About Us page is just about the last page you'd want to leave blank.

How to Upload Your About Us Page

If you're using Volusion’s ecommerce software, editing your About Us page is easy — it's already built into your template, so all you have to do is add your store's information. In order to populate your About Us page in your Volusion store, your first step is to head to your store admin. From there, find the Design tab and click on Site Content. Then, on the Update Content: Articles page, find the Company Information section and input whatever text or HTML you'd like, and save your changes. Then visit your About Us page again to see your customized, informative and well-formatted content all there!

Your About Us page gives your brand a personality

Many merchants underestimate the impact that a well-written About Us page can make on their business. Use one of the three methods above to write a perfect summary of your brand's history, mission, and goals, and start turning browsers into loyal customers.

Don't have your own ecommerce store yet? Volusion is the easiest way to build your own online store. Designed from the ground up to meet the needs of small business owners, Volusion's all-in-one ecommerce platform lets you build a beautiful, fully-customizable website with no coding knowledge required. Choose a free template and get started with a 14-day free trial.

Do you have any questions about writing an About Us page? Ask them in the comments!