Faq Design Template

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FAQs should be short and limited. I managed a support center that yielded some interesting results. Crop design blank template. Get a quick start on a good looking document with this general purpose template. The formatting is all set and ready to make you look good. Using the FAQ Template: This FAQ template provides guidance on determining the structure and approach to developing, organizing and publishing FAQ content, and includes examples of both simple and complex FAQ structures. Determine the scope of the FAQ and decide which structure should be used.

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  5. Faq Template Excel

Believe it or not, there is such a thing as too much help. Unfortunately, too much help often isn’t helpful at all.

For example, take a look at the design of this iPhone 5 FAQ page from Sprint:

What’s wrong with this FAQ page design example?

  • No focus. You don’t know where to look first, second, or even third.
  • Tiny text. The FAQ text is so small that the eye is drawn to the Contact Us box to the right.
  • Superfluous sections. The Related Topics is off to the side and doesn’t sit in a white box like the other sections. It feels like it’s not supposed to be there, but it is anyway.
  • Long, redundant titles. There’s no good reason to awkwardly start a title with “FAQs related to.” A better title would mirror your customers’ own language, with something like “How do I backup my iPhone 5?”

Plus, the biggest offender of all: The FAQ doesn’t explain how to backup or sync with your iPhone 5!

Generally, not much thought goes into the design of a support journey. Just like the one above, help centers often overload customers with information all at once. They’re designed as if to say, “You want help? We’ll give you help.”

It doesn’t have to be this way. I’m going to take you through five rules I’ve learned from building FAQs over the years.

Rule #1: FAQs should be short and limited

I managed a support center that yielded some interesting results when we started recording clicks and interactions. From these results we realized we had two options for the beginning of the FAQ, one yielding much better results than the other.

1. When we had a very prominent search box plus a few select links beneath it (like the Mailchimp example below), search went way up. The design led users to instinctively search for their question first before clicking the FAQs.

2. When a page had an equally prominent search box and a long list of FAQs (15+ lines), there was a significant drop in search box usage. Customers clicked around on the FAQs first.

Option 1 allowed customers to see top issues first and then use the search for the questions instead of browsing and yielding more relevant results.

Option 2 had the FAQs dominating the page, forcing the customers to browse 15+ questions. After all that reading, they simply felt exhausted and would look for another channel for an answer.

Faq Design Template

The lesson is to put a spotlight on one or the other. Simple design will always win and retain the customer. As with MailChimp’s design above, the search box is backed up with robust content, while offering different types of self-service for speedy, high-level browsing.

With Mailchimp’s central search box, you know where to start looking for answers.

Rule #2: FAQs will give you false positives

What else is wrong with a long, distracting FAQ? They throw off your analytics.

This has been the case with every FAQ I have managed. Customers read the whole list of FAQs as they are looking for their topic, get curious and click on articles that may not apply to their question. A critical message for an issue that affects a small sample of the user base is tempting to click and can make data mountains from mole hills. When you go back and look at your analytics, you’ll find yourself puzzling over false trends for your weekly analytics report.

In general, it’s best to not use your FAQs as a place to put your freshest articles. Let the searches determine what customers are looking for and use the FAQ to serve those selected solutions faster.

Rule #3: FAQs have to be routinely maintained

If it were up to me, FAQs would be tweaked almost daily in order to be consistently relevant for customers’ search trends.

Unfortunately, support teams are often at the mercy of the web team, which won’t always put updating support pages high on their priority list. This makes updating FAQs a clunky, time-consuming task.

Instead, use your weekly data for a Friday adjustment so that your FAQs are refreshed with prioritized content for the weekend. (For more on this, check out our post on what goes into a help center base audit.) Picking up this habit will help quell weekend requests so agents can have a less stressful Monday.

Rule #4: Trending FAQs are not a good thing

Service leaders have told me before that they’d love to have their support pages automatically display their newest and most popular articles. These are called “dynamic FAQs”. Basically, your FAQs are automatically populated and ordered by how recent or popular they are. It makes sense at first glance: Why bother sorting manually when you could just have a system do it for you?

Because dynamic FAQs aren’t what they are cracked up to be. Once an article reaches the top, it tends to stay at the top. That is, these articles tend to feed back into the list, creating another route for the false positives I mentioned in Rule #2.

Manual editing is time consuming, but the control you keep over your FAQs is well worth it. As mentioned in Rule #3, developing a weekly habit for refreshing your FAQs based on customer searches will help quit a bit.

Rule #5: Your search box is your most powerful asset

If the great search engine wars of the late 90’s and early 00’s taught us anything, it’s that people just want a magic box that pulls up answers to their questions.

Yahoo! was once king of the hill with its directory service where browsing and ‘discovering’ was thought the best way to find information. Once Google came along with its powerful search engine, you couldn’t pay people to go back to a directory. It’s clear to see that simplicity wins – people just want a magic search box.

People just want to type their query into a box and get relevant results. Who knew?

A big fear for support people is empty search results, but there are a couple of ways to prevent this.

First, invest the time to make your content easier to find! If you have a lot of support content, the knowledge manager can use titles, tags and keywords (plus their synonyms) to improve relevance and searchability. If you have limited content, well-curated lists and subsections can do the trick.

Second, you may have outgrown your search or content platform. Check with your web team to see if the existing search tool can be tweaked or enhanced. If not, then you might want to look into an out of the box solution search utility or think about changing your support’s content and search platform to something more scalable.

The final word

Customers love it when they can get what they were looking for and move on with their lives.

Design for the utter lack of patience that customers have these days. Believe me, doing the hard work to build a more intuitive and readable FAQ starts to pay off immediately. You’ll find that your team has to take on fewer of those repetitive support inquiries, giving them time to work on bigger issues with customers that really need it.

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But FAQ’s are a different type of content. Just like search and a sitemap, it has its own particularities and things that you can do to improve user experience.

You have to keep in mind, for instance, that users don’t go to Frequently Asked Questions pages, you have to lead them there.

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Here we’ll see a couple of thoughts about it, good practices, inspiration and tools.

So, let’s rock!

Quick Jump:

Check Points of FAQ Page Design

1. Keywords

Ok, first thing you need to keep in mind: Users don’t read on the web. They scan the page trying to find main keywords about something that may be important to them (just like 90% of you are doing right now). So use good headlines and questions keywords, avoid clichés and keep them short.

If you can, outline main keywords, like searched terms, or main topics.

2. FAQ or WAQ?

For a long time FAQs have been misused, instead of real and relevant content, companies put questions they “wished” users would ask (WAQ, Wished to be Asked Questions).

It’s very important to put users needs first, just cover topics that are really important to them. Otherwise it’ll be just another page trying to hide the solution from them. Which, by the way, won’t solve the problem at all, leading to future problems, like unnecessary support requests, or lost sales.

3. People don’t go to Frequently Asked Questions pages

People don’t go looking for FAQs. It’s not a common workflow thinking “Hey, I need to know about their refund policy.. Let’s go to FAQ”. Sounds strange, huh?

So you have to interlink it wisely in places where users may need help. Like using them along with search pages. Or using them as a “wall” before chat with real attendants: Ask the user what kind of problem they have, then suggest a few FAQ searched items based on the users keywords.

4. Sometimes you don’t need to lead them to FAQ, just use tooltips instead

FAQ are great to provide complete answers, but if you just want to tell users how features work, or which type of data they should put in a registration form just go with tooltips or something like that.

Oh, and don’t forget to make it easy and mobile friendly, or in other words, don’t use just a simple hovering element or title attribute. You may use a plugin or add it as a plain text right above your field or button.

5. Do you really need an FAQ?

I know I’m saying that it’s important, but it has its place in websites. It’s a good idea for sales websites, services, apps… But if you have a simple blog or simple company website, just create an “about” page and you’ll be fine.

6. SEO

Have you ever thought about it? If you have a single page with good keyword density about your product and link it in several places inside your website, it can be a really good landing page.

So, think carefully about it, it may lead a lot of users to your website.


Again, Keep It Simple, Stupid my friend .You don’t need to clarify every single question that may pop up about your product. You may categorize questions (if you have a huge amount of them), show content just when users need it.

Just keep in mind that landing page idea, you have to talk about the most main topics and solve users problems fast, if not they will just leave website.

Implementation tips


jQuery / Javascript enhancements

Like I said above, you may hide content by default and just show it when a user wants/requires it. You can use, for instance, jQuey Collapsible panels plugin and create dynamically collapsible panels. You can also use jQuery accordion plugins.
Another good thing to do, is add a “Table of contents” with smooth scrolling, so users can reach what they want easily and with a pretty cool effect.

Scrolling like a boss

You may use smooth scrolling scripts or something like LocalScroll so you’ll get a better organized and easier to use FAQ pages.

How about reading a tutorial on it?

Well, Matthew Corner wrote a tutorial with smooth scrolling, table of contents and good looking, and you can just download and edit it to better fit your needs.

Doing the right markup

Although many people use simple headings (h2,h3) for questions and paragraphs for answers, I think that it’s much more semantically correct using definition lists for them. So you may use definition title(s) and definition description(s) to wrap them up accordingly.

Another option, really good one actually, is to use the &<details&> HTML5 element, which gives you those good looking collapsible panels by default (with browsers that support it, of course).

Design Inspiring Examples

Search + FAQ

Paypal uses a really good system where users can see their FAQ or search by keywords, as well.

FAQ preventing unnecessary support

It pretty common to have users asking you really dumb questions. Don’t get me wrong, but sometimes they could easily find the answer themselves, if we gave them a chance.

Doing the easy way

Did you know that we have a tool for FAQ development? Pretty cool, huh? It’s called FAQme, and worth trying!

FAQ, the Social Way

If you’re more of a social company, why not use a tool that integrates questions and people? Well, I’ve seen a couple of (young) companies using FormSpring as a simple way to answer real questions and let them be easily accessed by other clients

Now let’s take some of that knowledge to action in the tutorial below.

How to Create a Better FAQ Page For End Users

FAQ (Frequently Asked Question) pages have become commonplace on many websites for many reasons. The main, is that they offer a way to provide support, most commonly, customer support, without having to re-iterate solutions to common problems.

For larger companies, a good FAQ page can even have an effect on the amount of support staff that are needed to be hired, yet browsing the internet, I continually find FAQ pages to be neglected, and a navigational nightmare. Similarly, Google for some articles on FAQ page design, and you’ll find near to nothing that’s helpful.

While designing a recent project in Photoshop (a software sales theme), I decided the support area was something I wanted to get right, with the focus falling heavily on the FAQ page. I wanted to get a feel for how I wanted it to work, and so I got thinking; What is it that the end-user wants when they arrive. I came up with these thoughts,

  • Ease of reading – the hierarchy of the text needs to be distinct
  • Organization – questions should be split into categories
  • Navigation – finding their way to the information they want should be made easy, and quick

With these three points in mind, I came up with a tidy, and importantly clean FAQ page concept, the demo of which can be found below. I’m going to talk you through how it was made, and teach you how to build it yourself.

Click this link for a demo of the FAQ page we are going to make. You can also download the source code here.

Tutorial Requirements

This tutorial assumes you are fairly comfortable using the following languages

  • Html
  • Css
  • jQuery

Step 1 – Structuring our Html

Microsoft Word Faq Template

Our html is split into two main sections. Within our wrapper, we have a primary column, and a sidebar column.

The primary content column is where we are going to split our questions into simple categories. Each category will have a title, a list of the questions with links, and then the questions split up using a definition list. The markup we are looking for goes like this. (This shows a category with two columns)

It is important that you match up the navigational links for each category of questions with their ID’s. Notice that the first question in this category has an id of “1_1”, and the link the first question has a href of that id. This is important in solving our navigational problems for the user. Similarly, notice that the category title has a numerical id, to show that this is the first category. These id’s need not be numerical, they can be whatever you want, as long as they are unique to the category / question.

Moving onto the sidebar, this is where navigating the bigger picture comes into place. We’ve linked up out category questions, but how to users navigate to the categories themselves? Through the sidebar is how.

Within the sidebar, we are going to include a header, and another navigational menu linking to our categories. You can build upon, this of course, and add whatever you want to your sidebar, possibly a quick contact form, or support contact details.

Faqs Template Word

Step 2 – Creating our layout and typography with Css

First off, we want our FAQ page to look universal in all browsers, so as always we will apply a css reset. We also want the FAQ page to be easily readable, and look stunning yet simple. For this I’ve used a modified version of the text.css that comes with 960.gs, instead using Myriad Pro, and Helvetica as our fonts. Since this section of css is large, and very basic, you can copy and paste it from here.

Starting off with our basic styles, we are going to create our layout columns, and center our page in the middle of our window.

You’ll notice that we have absolutely positioned our sidebar rather than float it to the left of our primary content column. This is important for something special we are going to do with our sidebar later on.

Now it’s time to start adding some subtle styling to our page content to bring it up to standard and make viewing it extra eye pleasing. We’ll start off with two basic styles on our h3 and a tags.

You’ll have noticed some of the class names I dropped into the html when we created it. These include section_menu and faq. They’re used to style our navigational menus (sidebar included), and our questions themselves.

Step 4 – Creating a static sidebar with Jquery

Now we are going to start using Jquery to improve the usability of our page. Currently it looks nice, and works well for a page without any javascript, but we can make it so much better! Start by including jquery in the had of your page. We are going to load it directly from google.

Secondly we are going to add slightly the html of our sidebar. Add another div wrapping all the content of your sidebar. In our case, I’m going to give it an id of “sidebar_content”.

We also need a bit extra css, and css for our sidebar for when it becomes fixed.

You may not understand the fixed class yet, but the following Jquery will help clear that up for you. Create a script tag in the head of your document, below, the Jquery we are loading from Google, and insert this code.

This may look daunting if you’ve never touched Jquery before, but don’t worry, we’ll step through it line by line. We start off with the Jquery basic of when the document is ready, run this code. The create two variables.

Our first variable, “sidebar”, assigns the variable sidebar, with the selector pointing to our inner sidebar div. We called it “sidebar_inner”, but you may have called it something different.

Our second variable, top, calculates the distance of the sidebar from the top the top of the page, minus any top margin that we have applied.

This snippet of code starts off by saying, if the window is scrolled, carry out this code. I starts again by creating another variable by calculating how far from the top of the page we are, and assigning it to the variable “ypos” (position on the y-axis).

We then enter an if statement, that says: If the distance to scroll to the top is greater than the distance that the sidebar is from the top, give it to class of fixed. If not, don’t give it the class of fixed. This is where the fixed class we created earlier on comes into play. Easy huh? =)

Faq Design Ideas

Step 5 – Making a smooth page scrolling effect

So we have a lovely fixed sidebar as we scroll, without the traditional glitchy jumping that used to be commonplace with fixed sidebars, but out internal page linking still jumps directly to the destination, and while this is good, it isn’t very eye pleasing, so we are going to add an animated page scroll. Since the jquery to achieve this is too complex for us to hand write, we are going to use a plugin called localScroll, and another called ScrollTo for our animation. Download them both from here, and include them in the head of your document again, this time between our Google hosted Jquery, and our custom written Jquery.

The implementation of this is stunningly easy. Simply add to our custom Jquery this one line of code.

Note : Make sure you place this line of code within the jquery wrapper,

Faq Document Template Word

And there you have it! A fantastically usable, and simply beautiful FAQ page that means the user can easily navigate between categories and questions, without having to spend ages scrolling through search pages, and loading page after page for different categories, or even clicking to open a single question.

Faq Template Excel

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