What is an EDM/email marketing campaign?
Firstly, the acronym EDM stands for Electronic Direct Mail. Secondly, EDMs and email marketing campaigns are not actually the same thing.
Electronic Direct Mail (edm) Campaigns
An electronic marketing campaign is solely based on email send-outs. It is the process of building an email database of customers and/or potential customers and sending them communications or special offers directly.
An EDM on the other hand is a much more lengthy process and involves more than just email communication. An EDM utilises multiple forms of communication to relay and reinforce the campaign message. This can be done through:
- PPC Campaigns
- Social Media
- Offline Advertising
- EDM (Electronic Direct Mail) We want to make sure your email sends as smoothly as possible and delivers you genuine value. In order to do that for every email you will need to provide us with a: Short subject line (10 to 14 words max) HTML version of the email; Text version of the email.
- Mar 6, 2020 - Explore Yee HJ's board 'EDM (Electronic Direct Mail)' on Pinterest. See more ideas about email design, welcome emails, direct mail.
However, the outcome for both EDMs and email marketing campaigns is generally the same, which is to either build brand loyalty or convert sales. Below are some of the key benefits and recommendations involved with both.
One of the biggest mistakes businesses make is they don’t keep positioning their. EDM, Electronic Direct Mail New digital ad format for better reach and engagement. Improves engagement and attention for digital ad campaigns compared to traditional banners: As a digital complement EDM Increases the reach for traditional Direct Mail. E-DM Electronic direct mail is a highly cost-effective form of digital marketing Electronic direct mail, also known as database e-DM, is often overlooked in the digital marketing mix. As a business owner you may have sent the odd e-blast, but have you really unlocked the full potential of electronic direct mail?
What are the benefits of EDMs and email marketing campaigns?
The main benefit of strategic email campaigns is that it’s one of the only forms of mass communication that provides usable data. No matter whether or not your campaign was a success, the best thing about email campaigns is that the analytics you gather afterwards can assist with future planning.
The beauty of email communications is that you can view how many people opened your email, how many took action as a result, what device they viewed it on, what time they viewed it, where in the world they viewed it, and almost anything you could think of, helping you calculate an exact return on investment (ROI).
The other major benefit of email marketing campaigns is how much time and money it can save a business. Email service providers make it as simple as possible for small and medium-sized businesses to reach large audiences that would have previously been out of their reach.
Another huge benefit of email marketing campaigns is how incredibly personal you can make them. Unlike traditional marketing platforms, email allows the sender to add personal touches, which go a long way with consumers. Email campaigns can be tailored to include the recipient’s name, their nearest store, localised news and customise the products or services they are interested in. All these things improve the user experience and therefore increase the likelihood of conversions.
What kinds of emails are most effective?
The type of email you send really depends on what you want customers to do. Do you want them to buy something or are you just trying to strengthen your relationship?
Here are a few ideas for your next email campaign, split by eCommerce and non-eCommerce deliverables:
- Special offers
- New arrivals/product launches
- “We miss you”
- Holiday specials
- Sale reminders
- Company newsletters
- Industry news
- Testimonials/case studies
- Tips & advice
- Event information
Testing, testing, testing
There’s nothing worse than creating an email or marketing campaign, sending it out and realising it looks nothing like you wanted, or it looks completely different on varying devices.
Like the value of thorough research for journalists, comprehensive testing is crucial for any email marketer. It’s worth taking the time to ensure it’s done properly.
What is email split-testing?
Most email providers also provide the opportunity to split-test an email campaign. This means you can test different elements of an email to see what version generates the best results. Testing can be applied the subject line, the content, the images and pretty much anything else.
Read more about email split testing here.
What is the best time to send emails?
Another thing worth testing with your next email campaign is the best time to send for your particular audience. While there are guidelines available about the best hour of day and also the best day of the week to send emails, it’s not generally the same between industries.
The best thing to do is to conduct your own email campaigns and take time to review the analytics. This will give you the best indication of when and what device your customers prefer to receive your information.
Find out more about the best time to send emails here.
Are you ready to plan your next email campaign?
If you are ready to make a serious commitment to online marketing, then planning an EDM or email marketing strategy is one of the most cost-effective ways to generate results.
I have been asked this plenty of times and hence I thought of writing a quick article to show you how easy it is to create EDM’s (Electronic Direct Mailers).
If your good enough at outlook. The process explained below is on inserting a picture in your mail rather than attaching the image.
Step #0: Keep the JPEG image ready that needs to be sent via EDM
Step #1 : Open outlook
Step #2 : Click ‘New’ to create a new mail
MS Outlook 2007
Step #3 : Click Insert and move you ‘cursor’ to the main body of the mail. When you click so the insert tab becomes active.
Step #4: Click the ‘picture’ in the Insert Tab and insert the picture.
Edm Electronic Direct Mail System
Edm Electronic Direct Mail
Step #5: Send it to your Clientèle!