Every Door Direct Mail and EDDM Retail — Dimensions and Physical Standards for Standard Flat Mailpieces
Save Money with EDDM® Postcards. Every Door Direct Mail® - EDDM ® is a USPS service that allows businesses to send direct marketing postcards to all addresses on a mail carrier's route. This service save businesses money by removing the need to purchase a mailing list.
- There are two types of EDDM mailings: EDDM Retail and EDDM BMEU (Business Mail Entry Unit). For local businesses looking to start a small campaign of less than 5,000 pieces, EDDM Retail is a great option. With EDDM Retail, you can mail up to 5,000 pieces per day by dropping off your pieces at your local Post Office.
- Two Choices: EDDM (BMEU) and EDDM Retail Mail in the simplified addressed format can be entered at a business mail entry unit (BMEU) or at a retail location in a Post Office. When entered at a BMEU, it’s called simply Every Door Direct Mail. When entered at a Post Office, it’s called Every Door Direct Mail Retail.
Standard Mail® flats are the only type of mailpiece that can be used with Every Door Direct Mail™ (EDDM) Retail, and also are one of the more popular mailpieces used with EDDM entered through Business Mail Entry Units (BMEUs).
When deciding whether flats conform to mailing standards, keep in mind that the length of a flat-size mailpiece is its longest dimension and the height is the dimension perpendicular to its length. The following criteria can be used to determine eligibility of flat-sized mailpieces:
n Rectangular with four square corners or finished corners that do not exceed a radius of 1/8 inch (see Domestic Mail Manual (DMM®) 301.1.1).
n One of the following: more than 11.5 inches long, more than 6 1/8 inches high, or more than 1/4 inch thick (see DMM 301.1.1).(Note: If an 8 1/2 x 11 piece is folded in half, the final dimensions would not be a flat-sized piece.)
n Not more than15 inches long, 12 inches high, or 3/4 inch thick (see DMM 301.1.1).
Eddm Retail Postage
n Orientation of the address does not matter, i.e., whether the address is applied parallel to the long or short side of the piece. However, the address must be in the top half of the piece (see DMM 302.2.0).
For more information, go to www.usps.com/everydoordirectmail
or refer to DMM 301.1, Commercial Flats: Physical Standards for Flats, and DMM 601.1, Mailability: General Standards.
Eddm Retail Cost
— Shipping Products,
Domestic Products, 6-2-11