Eddm Postcards Vistaprint

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Could your business benefit from reaching every home in your neighborhood?

Every Door Direct Mail® service can help you get your marketing messages into the hands of your consumers. Most local businesses choose Retail service for sending up to 5,000 mailpieces per day, while Business Mail Entry Unit (BMEU) mailings of more. Using our EDDM® postcard templates ensures that your printed piece matches every USPS® design and label requirement. Each available size has a vertical or horizontal template and includes the following: cut line, safety line, finish size and finish size with bleed.

Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.

What kinds of businesses should use EDDM Mailers?

While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence in their area. Some of the industries that can benefit from EDDM are:

  • Retail stores
  • Churches
  • Salons and spas

What qualifies a mailing for EDDM services?

To take advantage of the special postage discount, your EDDM postcards campaign must meet specific criteria:

  • EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
  • You must mail only to zip codes in USPS door to door routes (we can tell you if they are)
  • Your mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)
  • You may only mail 5,000 EDDM postcards per day

If you and your marketing consultant decide that EDDM is right for your business, we will make sure all of these criteria are met!

Why Wouldn’t A Business Use EDDM?

To put it simply: Even if you’re saving money on EDDM USPS postage, if you’re not targeting the right people, you’re wasting money. EDDM works well for services that everyone needs (dental, auto repair, food, etc.), but less well – in terms of response rate – for niche products and services (child care, trombone repair, high-end real estate, etc.), simply because not everyone in your area wants or needs what you offer.

We provide a culture of personalized services and solutions but unfortunately we are only able offer our Personalized Print services, Direct Mail and Direct Marketing services and Postcard Retargeting services only to customers with offices in the United States, Canada and Mexico. And in accordance with General Data Protection Regulations (GDPR) Regulations, we don’t collect email addresses, any browser based history or any Personal Identifiable Information, or Sensitive Personally Identifiable Information on you.

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