The best things in life come in threes.
Every Door Direct Mailing(or EDDM) is most effective when used in a sequence. Elite Flyers recommends doing neighborhood saturations in waves of three. Once you have isolated the routes that you want to mail to, the next step is to do the mailing. Just one mailer may not be effective. The real trick is to send your mailers to the same areas consistently, while having some variance between the designs and messages. Start by getting their attention. Then, inform them about your business. On the final postcard, call them to action with an offer they can’t refuse.
Airplane Photos & Aviation Photos - View, Search, or Upload Photos! Over 1,000,000 pictures. The Order Summary in the EDDM Online Tool will show your payment and specific Post Office drop-off location. Gather your mailing bundle(s) with the proper facing slips. Include a completed Every Door Direct Mail (EDDM) Retail ® form PS Form 3587 PDF (19 KB). Note: Be sure to fill in the carrier route information on the back. Welcome to our EDDM Just Listed page. Every Door Direct Mail (EDDM®) is a cost-effective mailing solution for geographical farming. Market your just listed property with one of our designs below, then use our innovative EDDM® mapping tool to choose your carrier routes. Postcard Size - Super Jumbo (11' x.
Follow the pattern that we outline below to ensure that you mailing campaign is as effective as possible.
Mailer 1 :: Get Attention!
This is most likely the first time a potential client is encountering your company or brand. This is your first impression; you want them to have a positive memorable experience. This needs be artful, attention-grabbing, and interesting. Have no illusions: they may throw your mailer away, but if you have good design and a powerful message, they will remember it. Which is critical for the next two steps.
Mailer 2 :: Inform, Advise, and Educate
This mailer may introduce your goods or services or inform your potential client about your business. The point of the second mailer is to make sure that your prospective client remembers your company, knows what you do, and recognizes your brand. These details vary widely from company to company, your goal is to ensure that your target audience know’s that you are there and what you do. You want them to be familiar with your products, or services.
Be sure to explain the details of your industry that may be unclear to an outsider. While you know your business, your clients may not be as intimate with your industry jargon. They may not know yet, what they need, or why they need it. This is why the second mailer in your sequence should educate your potential client to all of the relevant details of your industry and most importantly, inform them that you are there to help them.
Mailer 3 :: Call to Action
The final postcard sent with Every Door Direct Mailing is a loud call to action. You are offering them a deal that they can’t refuse. You’re showing them an opportunity they won’t want to miss. You’re making yourself a critical part of their business. This mailer is your final chance to make your sales prospect into a new client, so it’s important to get it right.
If you follow these three steps, you will increase your revenue streams and build your client base. Elite Flyers offers the full package for your business. Here on our website, you can purchase design, printing, postage, and full service mailing. With our fully integrated EDDM (Every Door Direct Mailing) route tool, you can even select the zip codes and mailing routes that you want to market your business to.
Place your order on our website here ::
Every Door Direct Mail (EDDM) is a time- and money-saving marketing tool that allows you to blanket an entire neighborhood or an entire zip code with your advertisements and/or special offers. Some printers even offer a one-stop EDDM service where you can have your mailer designed, printed, and even sent out all through the same multi-talented service.
There are two options for EDDM mailings – either EDDM Retail or plain EDDM. EDDM Retail is the more popular service because it is the more cost-effective and the simpler of the two services. And when you use the EDDM Retail indicia, you don’t have to purchase a postage permit. EDDM, on the other hand, allows businesses to send larger mailings, once they purchase a mailing permit.
If you are designing your own direct mailer for the EDDM Retail service, there are some definite and essential guidelines to consider in your design. Here they are.
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1) Place the WHOLE mailing label on the top half of the mail piece.
When placing your mailing label in your design of your EDDM mail piece, always make sure the label is located in the top half of the item. If your mailer is oriented vertically, the “top” is easy to find. If your mailer is oriented horizontally, make sure your mailing label is on the shortest end of the mailer. The orientation of the label itself (whether it is aligned with the long or short end of the piece) does not matter. Here is an example for extra guidance.
2) Make sure your label is EDDM acceptable.
To be delivered as EDDM mail, you will want to use the words “Local Postal Customer” to ensure delivery to all residential and business customers. All mail pieces must also include the letters “ECRWSS” either in the address area or within or below the permit indicia. Here’s an example of what your approved EDDM Retail Indicia should look like.
3) Make sure your design is right-sized!
Eddm Elite Dangerous
There are some design guidelines for your EDDM mailer that must be met for it to be mailed as a “flat” mail piece.
Three of the most popular EDDM sizing options are postcards (6.5″ x 9″), oversized postcards (8.5″ x 11″), and restaurant menus (4.25″ x 12″). This is not an exhaustive list of sizing options, though. If you have a specific design size in mind, contact us to find out whether it will meet EDDM Retail requirements.
4) Check your corners.
Eddm Postcard Printing
Your mailer’s design must be rectangular, and include square corners that do not exceed 1/8 of an inch in radius. (Otherwise the corners would be considered “round” and the shape would no longer be rectangular.)
5) Trim the fat.
To be sent as an EDDM Retail mail piece, each of your mailers must weigh no more than 3.3 ounces.
You don’t have to do this all yourself. In fact, for a crazy low price, you can pass the responsibility on to a trusted printer, who can design, print, and mail your EDDM pieces without your having to lift a finger. Then you will pick the neighborhood or zip code you want to target – up to 5,000 mail pieces per day! – and we’ll make sure that a United States Postal Service worker will deliver your mailer to every home in that area along with the regular mail. No complicated mailing lists or specific address-printing required.
Eddm Online Tool
There’s no easier, cheaper way to get your message and special offers into the homes of the whole neighborhood. Contact us with any questions or to get started today.