Eddm Direct Mail

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Eddm direct mailing

Could your business benefit from reaching every home in your neighborhood?

Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.

What kinds of businesses should use EDDM Mailers?

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While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence in their area. Some of the industries that can benefit from EDDM are:

  • Retail stores
  • Churches
  • Salons and spas

What qualifies a mailing for EDDM services?

With the Every Door Direct Mail (EDDM) you send mail to potential customers by neighborhoods. You choose the areas you want to target, and the post office delivers your printed pieces to the addresses in your desired area(s). Like regular bulk rate mail, with EDDM you can choose to mail to just local routes in New Jersey (or even nationwide). Every Door Direct Mail sizes can be tailored to fit your message regardless of whether it is a quick sales announcement or an in-depth product story. See our sizes and pricing by clicking HERE. We Work With the USPS. We work directly with the US Postal Service so you don't have to. Relax and leave the paperwork and product delivery to us.

Eddm Postcards

To take advantage of the special postage discount, your EDDM postcards campaign must meet specific criteria:

Eddm Vs Direct Mail

  • EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
  • You must mail only to zip codes in USPS door to door routes (we can tell you if they are)
  • Your mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)
  • You may only mail 5,000 EDDM postcards per day

Every Door Direct Mail (eddm)

If you and your marketing consultant decide that EDDM is right for your business, we will make sure all of these criteria are met!

Eddm Vs Direct Mail

Why Wouldn’t A Business Use EDDM?

Eddm Vs Direct Mail

To put it simply: Even if you’re saving money on EDDM USPS postage, if you’re not targeting the right people, you’re wasting money. EDDM works well for services that everyone needs (dental, auto repair, food, etc.), but less well – in terms of response rate – for niche products and services (child care, trombone repair, high-end real estate, etc.), simply because not everyone in your area wants or needs what you offer.