B2b Direct Marketing

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B2B direct marketing is also a staple of account-based marketing tactics, with the ability to reach and convert key leads that will elevate your company’s success. B2B Direct Marketing Strategy Our direct marketing approach is designed from the top down according to what type of campaign would be most advantageous to your company. B2B Direct Marketing Business-to-business, or b2b direct marketing, requires a different mindset and strategies than marketing directed to consumers. In b2b sales, one business is providing products and services to another business.

B2B Direct Marketing Campaigns: Powerful Messages Delivered Straight to the Source.

B2b Direct Marketing

Marketers fret about being heard amid the manic roar of the web. But when it makes sense, you can sidestep this problem to deliver your message in a mode more powerful than any tweet. B2B direct marketing carries the credibility and power of real-world interactions while still featuring the highly targeted aspects that come with digital tactics.

At Sagefrog, we make B2B direct mail marketing powerful and painless, handling the details from production and mailing to tracking and analysis. B2B direct marketing is also a staple of account-based marketing tactics, with the ability to reach and convert key leads that will elevate your company’s success.

B2B Direct Marketing Strategy

Our direct marketing approach is designed from the top down according to what type of campaign would be most advantageous to your company. Whether you’re launching a new product or upselling customers, B2B direct marketing has the power to make a memorable impact. For years, we’ve been crafting and perfecting single and multi-wave B2B direct marketing campaigns in healthcare, technology, industrial and business services industries. From sourcing attention-grabbing items to be mailed in custom-designed packaging to piquing curiosity with mysterious campaigns, our creative minds will work hard to generate ideas that connect with modern consumers.

Account-Based Marketing

For your most prized leads, we go the extra mile to gain their attention and pique their interest, and specialized B2B direct marketing has taken us there, time and time again. Account-based marketing is a timeless traditional marketing strategy that targets specific, high-value accounts and uses concentrated B2B direct marketing strategies to get their attention. Whether you already have a list in mind or need help identifying accounts with the potential to transform your business, we will develop smart, professional, creative and custom ABM campaigns that your prospects can’t possibly overlook.

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Printing & Fulfillment

B2b Companies List

There’s a lot that goes into executing seamless B2B direct marketing campaigns, and luckily, Sagefrog is experienced in handling the logistics, printing, and fulfillment that make it all happen. Our network of trusted partners has worked with us for years, coming through on tight deadlines and rush jobs, knowing that the timing of B2B direct mail marketing can make the difference between failure and success.

B2B Direct Marketing (IMC 626) builds upon the basics of Direct Marketing developed in IMC 616. Students will learn to apply those concepts and techniques in the world of Business-to-Business (B2B) IMC Direct Marketing. Some assignments allow the students to apply the strategies and tactics to their present employment.

B2b Direct Mail

Course Learning Outcomes

Upon successful completion of IMC 626, students will be able to:

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  • Explain the differences between B2B and B2C markets, and how to segment the B2B market.
  • Identify the specific challenges that B2B marketers face and how to use proven direct marketing tactics to solve those challenges.
  • Identify legal issues in direct marketing.
  • Explain the process of lead generation as a result of direct marketing, and how to manage, identify and follow up on leads to assure maximum profitability.
  • Leverage lead syncing with customer relationship management (CRM) systems and work with sales teams.
  • Use advanced online marketing techniques to enhance the direct marketing function for B2B profitability and distribution partnerships.
  • Explain how B2B brand management benefits from direct marketing.
  • Explain how to utilize metrics to measure the ROI of direct marketing strategies.
  • Devise hands-on tactical creative strategies for successful B2B direct marketing campaigns.
  • Connect with and learn from online guest speakers, who are professionals in the field of B2B direct marketing.
  • Develop a “real life” Direct Marketing campaign for a publicly-held company.

B2b Direct Mail Marketing

Topics

  • How B2B Differs from Consumer Marketing & Challenges
  • Developing “OST” for B2B Direct Marketing Campaigns and Lead Generation Management
  • Using CRM Systems with the Sales Team
  • Proven Creative Strategies for B2B Direct Marketing Implementation
  • Online & Other Email Marketing Techniques; “Email Makeover”
  • The Issue with Lists & Leveraging the Channel with Direct Marketing Campaigns
  • Managing B2B Sales Leads; Measuring ROI from your Sales Lead Programs
  • Managing the B2B Brand Asset with Direct Marketing
  • Ethical & Legal Issues in B2B Direct Marketing