Whether you are your business’ only employee, or you have a team of ten or hundreds, professional email accounts provide many benefits to consider.
One of the most immediate benefits you and your team can enjoy from having a professional email account is the synergy and style it brings to your brand. It creates a synchronized and harmonious appearance to the communication you offer as you interact with customers and colleagues. It will instill a more confident interaction with clients as they reply to “email@example.com” rather than “firstname.lastname@example.org”.
As the saying goes you only have one chance to make a good first impression, and having professional email addresses for you and your employees will not only look better on a business card, but create a sense of community and pride associated with your brand.
Another important benefit to having a professional hosting company for your business email is that of security. Generic consumer email providers like Hotmail, Yahoo, and Gmail are popular targets for hackers and other cyber criminals. By using a smaller domain you are greatly reducing the risk your email accounts will be considered as potential targets.
The website plans offered by the hosting company that you chose to work with may provide extra security as well, and you can benefit from their expertise and added safety measures. This is especially important if you will be emailing confidential information to clients or colleagues. Another security benefit is that if a matter does go to litigation you will not need to submit your personal email for review.
Professional email addresses hosted from your own website are far more efficient at reaching your customers, and ultimately doing business and making a sale. Email is often the first interaction your new client will have with your company so it is important to make sure it is a professional one. Having a unique domain email address also helps prevent your emails from ending up in your customer’s junk folder. An address like “email@example.com” will have a much greater chance of passing a spam filter than a generic hotmail account.
With the many benefits of using professional business email it is a worthwhile step to take for your company that may even be available as an add-on benefit with your website plans. Contact your hosting company to see if this is an option for you.